Content optimisation for an e-commerce website

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Hello everyone, I am posting to this for the first time. I am just getting started with SEO for my own website, a jewelry retail store. I am having troubles in optimising the content of my website. The current content (product description) is more of the creative type. Is it okay to keep it this way or should it be done according to keywords research? Please help!

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Thanks in advance.
#content #ecommerce #optimisation #website
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  • hello,
    writing a content in a creative way is nice but if you need a good ranking then keywords are the main thing to be focused on. keywords only help to bring traffic to your website.
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    • Profile picture of the author zerokaata
      Should I focus on using as many keywords I can or should I try to optimize the content around one or two keywords?
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      • Profile picture of the author Faran Saberi
        [DELETED]
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        • Profile picture of the author dave_hermansen
          Originally Posted by Faran Saberi View Post

          More is not better. In fact, cramming your pages with keywords that are repeated over and over will hurt your ranking.
          Agreed. Get your targeted phrase in the title tag, a variation in a heading (it doesn't matter if it is h1, h2, h3, etc.) and make sure it is in the text at least once. Including LSI phrases (related phrases that Google associates with the targeted phrase) are far more important than repeating the targeted phrase.
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  • Profile picture of the author dave_hermansen
    With most eCommerce sites, the pages that have the most potential for bringing in a decent amount of traffic are category pages, the home page and resource guides. Unless a specific product is extremely well-known and generates tons of searches (like the latest generation of an iPhone or X-Box), product pages are the last things we worry about optimizing for SEO.

    We look for longer tail opportunities around the keyword phrases most people search with, which are almost always category-type search phrases, "best" search phrases or "buy" search phrases.
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  • Profile picture of the author Manasa Phani
    Keywords are main to start website
    Use onpage and offpage SEO techniques
    https://socialprachar.com/
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  • Profile picture of the author Maxima123
    Creative content is good for bringing the traffic and drawing the genuine audience but try to make the content written around the keywords. As keyword based content can boost your traffic and can help your business.With most eCommerce sites, the pages that have the most potential for bringing in a decent amount of traffic are category pages, the home page and resource guides.
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  • Profile picture of the author findassignment
    Include the keywords relevant to your website, keeping the creative content in place.
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  • Profile picture of the author XenelSoft
    Hi Zerokaata,
    Content optimization is the initial stage to rank any website. For that you need creative as well as keyword rich content not keyword dense. Keyword rich means you need to include relevant keyword on that particular page 1 or 2 time, you should not stuff or include keyword many times in your website content as search engines consider this under black hat SEO and can penalized the website.
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    • Profile picture of the author zerokaata
      yeah! I have started reading about content optimisation
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  • Profile picture of the author Jonleecontent
    The key idea here is relevance, which is why longtail is the way to go as someone mentioned.

    Don't stuff keywords, keep the content unique and creative but make sure that people can find you by putting in the right keywords 1-2 times.

    Google is really refining search fast to focus more on how humans search and less on what page has what keywords so thinking about what the end user might be searching for is the way to go.

    Also product videos when optimized for SEO are crushing it for some of my clients might wanna look into that as well.
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    • Profile picture of the author zerokaata
      Hey, thanks. I am trying to do the same!
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  • Profile picture of the author Kent Hopkins
    zerokaata,

    I have to agree with most of what everyone has to say here. Anymore you really do not have to think too hard or get too nit picky with % of keyword density, and metrics of so-called SEO tactics. Today's search algorithms are pretty advanced and smart enough to have thier own BS meters. Just write as you would talk naturally and you will not be picked up as spammy by the search engines and you should do alright. Genuine descriptions and titles without KW cramming are going to serve you best.
    Would you mind PMing me your website? Just curious to take a look and maybe I can make some suggestions based on what I see.
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  • Profile picture of the author gracewilson
    Hi Zerokaata,

    Optimizing the content is the main part you should do in every online business. The content you have on your site should be both creative and it should also have keywords in it. I am running an ecommerce business, initially I have no idea about content as well as keywords. On my colleague's referral, I outsourced content work to Springbord, they provide me the unique and search engine friendly content and descriptions. They also helped me in product image editing services too. It is better to hire/outsource any agency for the best results.
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  • Profile picture of the author Lemosys
    Yes, content optimisation is essential for an e-commerce website. It is only the content with the help of which yu can improve the ranking of your site on search engines like Google. It should be original, relevant and all keywords should be properly stuffed in it for improved results.
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