Is free plus shipping guaranteed success?

by Pan0s
7 replies
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I have a very simple question. Does FREE plus shipping work on every product? For example, will it work on any kind of bracelet? Dragon, lion, yin yang, flower bracelet? Can I just choose a product that seems a bit expensive, like a watch and have guaranteed success with free + shipping? Including of course a decent site with all the goodies like about us page, refund policy and everything.
#free #guaranteed #shipping #success
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  • Profile picture of the author laurencewins
    There are only 2 guarantees in life. Death and taxes. You won't know if your set up will be successful until you do it.

    However, I, personally, dislike sellers saying FREE plus shipping because I regard it as deceptive. Change it to say "you only pay for shipping" or something along those lines and you may improve the quantity of sales.
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  • Profile picture of the author DIABL0
    No.

    If your average cost per conversion is more than your average profit then you lose money.
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  • Profile picture of the author Kent Hopkins
    I would have to agree with what laurencewins stated. I also regard it as deceptive and just as bad, I also find it insulting to my intelligence and would argue that most consumers feel the same way. People are smart enough to know that you're making it on the shipping. Monetize with cross-sales, bumps, etc. The initial draw in for the sale can be accomplished simply through the proper use of targeting.
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  • Profile picture of the author dave_hermansen
    Definitely not. There are no guarantees in eCommerce, mostly because people do not do things correctly. You can spend a fortune on advertising and get nothing in return if you do not know what you are doing.
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  • Profile picture of the author MValmont
    Nope.

    Of course it will be easier than if you sell retail offers, but not every Free + shipping offer will work.
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  • Profile picture of the author divyakochar
    Offering free shipping will improve your conversion rate. Guaranteed!
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  • Profile picture of the author gerstel22
    for sure it does not work on EVERY product, however the name of the game is testing until you hit on the products that do work and always keep adding new ones
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