Building links to E-commerce sites
recently i've been working with clients on their SEO that have e-commerce websites. Obviously e-com sites don't have the most amount of content in terms of text.
My question is, do you build links to certain pages of their sites that have a lot of text if you can't add content or dont want to add a lot of text on the actual store page? Take this page for example, this is the product page of a pinot grigio wine product, you obvioulsy want to build the rank for that page. Do you add more text to it to bolster your link building strategy or would links suffice and i guess how much text is enough text?
Would love to know any experiences you guys have had marketing e-coms sites on google.
thanks guys!
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