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How automated checkout improves car rentals business bottom line ?

by James1500
2 replies
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Hi,

I'm a consultant to a small car rental company.

I'm trying to find to some quantitative research or use cases about how transitioning to on line checkout without any communication to live representative improved the business bottom line.


Currently , the business , shows the rental prices on-line , but on ordering user gets a phone call by a live representative to complete payment and is not transitioning automatically to checkout.

I have a little disagreement with the owner, who seems not to believe how dramatically this going to change the business bottom line.


Please advise.

Thanks
James
#automated #bottom #business #car #checkout #improves #line #rentals
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  • Profile picture of the author dave_hermansen
    I doubt that you will ever find "quantitative research" on this. I can tell you that one of the guys we work with used to work as the marketing director of a small local car rental company. He argued with the owner for years about the need for a website that permitted customers to book right there on the site.

    According to him, when the owner finally gave in, they increased their bookings ten-fold.

    This is a no-brainer. In this day in age, people barely want to acknowledge other people, let alone speak to them. Nobody wants to be "sold". Allowing people to book without having to engage with someone else will ALWAYS increase conversions. Someday, many of these SEO companies that hide their prices so that they can give you the hard sales pitch will figure that out.
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  • Profile picture of the author yukon
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    Originally Posted by James1500 View Post

    Hi,

    I'm a consultant to a small car rental company.

    I'm trying to find to some quantitative research or use cases about how transitioning to on line checkout without any communication to live representative improved the business bottom line.


    Currently , the business , shows the rental prices on-line , but on ordering user gets a phone call by a live representative to complete payment and is not transitioning automatically to checkout.

    I have a little disagreement with the owner, who seems not to believe how dramatically this going to change the business bottom line.


    Please advise.

    Thanks
    James

    I don't have a case study but IMO the owner has a very odd strategy because picking a vehicle, date/time return/pick up and paying with a credit card are extremely simple and common things to do on the web without any assistance.

    My advice, split test it with the client 50% traffic goes to clients old manual way and 50% traffic does all the work (vehicle reservation, checkout, etc...). Let the real data prove your point.

    How many employees does the owner have answering phones? You realize those jobs will be toast, right? Is it a small family business?

    Anyways, upfront, the client will gain 100% of the employee payroll that's currently answering phones (down time for phones), minus whatever you charge to get the self checkout up and running.
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