What are the reasons behind poor landing page performance?

10 replies
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Hi all,

What are the common reasons behind a poor landing performance? What to do when the clicks to the landing pages are declining over the month (Ecommerce Website)?

What are the necessary steps to take?
#landing #page #performance #poor #reasons
  • Profile picture of the author thejames
    There are so many factors as to why your landing page might not be converting.

    Ex. your headline, your angle, your offer itself, etc... Can't tell you much without knowing all the details.
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    • Profile picture of the author dave_hermansen
      Originally Posted by thejames View Post

      There are so many factors as to why your landing page might not be converting.

      Ex. your headline, your angle, your offer itself, etc... Can't tell you much without knowing all the details.
      Although I agree, the OP seems to have stated that the decline is in traffic, not conversions necessarily. None of your very good suggestions will help get more traffic to the page.
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  • Profile picture of the author Martin smith
    1. Content
    2. Landing Page Design
    3. Low-quality Images
    4. Heading
    5. Loading Speed...etc
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  • Profile picture of the author ninalao
    You can check the following:
    1. traffic source - is your traffic still the same? has it been declining? has the quality remain consistent? Changes in traffic would change how they respond to your page.
    2. Content - does your page have too few or too much written on it? Remember, you want your buyer to have one goal in mind: buy. If you confuse them with so many other options, they won't take the action.
    3. Load speed - make sure your graphics are all optimized. If your page loads slow, people would just bounce.
    4. Check your ad links: if you're link building or simply running ads, make sure they're working. Click through to your site might be getting low over faulty links.

    There are more, of course, but these can be your starting points. Then we'll go on from there.
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  • Profile picture of the author markmiller24x7
    There could host of different reasons for that, here are some of the common issues which can cause poor landing page performance-
    • Poor Page Speed
    • Heavy Images
    • Cluttered Design
    • Coding issues
    • Poor Content
    • Poor Images
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  • Profile picture of the author wrcato2
    All of the above.
    Plus you might be targeting the wrong audience. Or you might not have a good offer. Not enough traffic.

    I would get a copy of the landing page bible by Cisco Adler.
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  • Profile picture of the author lasttours
    how to make strong link building ?
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  • Profile picture of the author pixlogix
    Hello,

    There is much reason behind the bad performance of your landing page.

    Creative Landing Design first steps to make a busy user on your landing page. use of right element on right place which always works like a call to action, social button, information about a product, product image, contact us form, etc... if you build a landing page with covering all the important steps then SEO and Digital marketing will be required for you.

    Organic SEO and Digital marketing will help you to improve your visibility over the different platform and use will aware about your product and services.
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  • 1. heavy image size
    2. unnecessary use of programming code
    3.heading
    4.loading speed
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  • Profile picture of the author sgalla414
    Not sure what your product is but who is your audience and how does your product benefit them? Remember your product has to be worth more to your customer than the money they are "holding in their hand" the value of what they are getting must benefit them. Make sure you are clearly explaining the benefits of what you are offering rather than just throwing out an offer.
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