What are the reasons behind poor landing page performance?

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Hi all,

What are the common reasons behind a poor landing performance? What to do when the clicks to the landing pages are declining over the month (Ecommerce Website)?

What are the necessary steps to take?
#landing #page #performance #poor #reasons
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  • Profile picture of the author jsc420
    Figure out why this is happening should be your number one priority.
    Install a tool such as hotjar to see what your visitors are doing on the site.
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  • Profile picture of the author thejames
    There are so many factors as to why your landing page might not be converting.

    Ex. your headline, your angle, your offer itself, etc... Can't tell you much without knowing all the details.
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    • Profile picture of the author dave_hermansen
      Originally Posted by thejames View Post

      There are so many factors as to why your landing page might not be converting.

      Ex. your headline, your angle, your offer itself, etc... Can't tell you much without knowing all the details.
      Although I agree, the OP seems to have stated that the decline is in traffic, not conversions necessarily. None of your very good suggestions will help get more traffic to the page.
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