What is the best way to collect data for Facebook Pixel & Find target audience ?

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If I have started FB ads recently for my ecommerece store and have following questions :-

- Should I start FB ad marketing to get some engagement with some people and than create a custom audience with them or should directly target conversion ads? do I need to engage first 1000 people??

- recently I have run FB ad for testing it cost me US$1.20 - 1.35 per click. Is that costly? (Target Country: USA, Age: 18-65, Gender: Male + Female) If yes, How to lower it down?

- How much money I need to spend in the starting to get enough data in pixel so that I get some sales? (an average spending is that US$300, US$500...etc)

Thanks in advance!
#audience #collect #data #facebook #find #pixel #target
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