Are The Shopify Dashboard Screenshots People Post Pure Profit?

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You see this all the time on youtube, their thumbnail is a pic of them beside their Shopify dashboard monthly earnings (typically between 5k and 10k)...

If im not mistaking, that number is not pure profit.

Its just the amount of money that they made from their products sale.

I was under the impression that most drop shippers typically only get to keep around 20% of that on average when you count things like buying the actual products and ads.

This means that their crazy 5K months are probably closer to 1k in actual profit (20% of 5k is 1k).

Am i missing something? or is the amount on the shopify dashboard PROFIT, and not just sales?
#dashboard #people #post #profit #pure #screenshots #shopify
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  • Profile picture of the author bestAd
    It is sales and not profit. Profit = Sales - (Ad cost + Product Cost + Other Cost(e.g. Shopify plan and apps))
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    • Profile picture of the author OptedIn
      Originally Posted by bestAd View Post

      It is sales and not profit. Profit = Sales - (Ad cost + Product Cost + Other Cost(e.g. Shopify plan and apps))
      Why would you think that the screen shots are actual figures of either sales or profits.

      Anyone that believes any screenshot, posted by anyone, supposedly showing income, really needs to learn what a red flag this truly is.

      Here is my PayPal dashboard from this morning. The difference between what I'm posting and what they probably posted is that mine is 100% factual. Would I lie to you???

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      • Profile picture of the author Frank Donovan
        Originally Posted by OptedIn View Post

        Here is my PayPal dashboard from this morning. The difference between what I'm posting and what they probably posted is that mine is 100% factual. Would I lie to you???

        What miserable skinflint sent you the 43 cents?
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        • Profile picture of the author OptedIn
          Originally Posted by Frank Donovan View Post

          What miserable skinflint sent you the 43 cents?
          Well, when you sell your product for $2999.99 - sooner or later you're going to wind up with 43ยข.
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      • Profile picture of the author Jake Green
        Interesting reply... it does look totally legit lol

        But most of them show a video of their sales dashboard, which would be pretty hard to fake imo.

        Originally Posted by OptedIn View Post

        Why would you think that the screen shots are actual figures of either sales or profits.

        Anyone that believes any screenshot, posted by anyone, supposedly showing income, really needs to learn what a red flag this truly is.

        Here is my PayPal dashboard from this morning. The difference between what I'm posting and what they probably posted is that mine is 100% factual. Would I lie to you???

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        • Profile picture of the author OptedIn
          Originally Posted by Jake Green View Post

          Interesting reply... it does look totally legit lol

          But most of them show a video of their sales dashboard, which would be pretty hard to fake imo.
          Trust me. It can be done and it's not as difficult as you might think.
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          • Profile picture of the author dave_hermansen
            Originally Posted by OptedIn View Post

            Trust me. It can be done and it's not as difficult as you might think.
            For sure. The last thing in the world that tells you anything at all is a screenshot (or even a video) of a PayPal account. Far too easy to fake everything going on inside there. If you are in the Exchange Marketplace for Shopify, at least you know all of the gross dollar figures are accurate because they come directly from Shopify, itself. What you don't know is the actual profits they are making from those gross dollars.
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            • Profile picture of the author OptedIn
              Originally Posted by dave_hermansen View Post

              For sure. The last thing in the world that tells you anything at all is a screenshot (or even a video) of a PayPal account. Far too easy to fake everything going on inside there.
              Yet, folks continue to be impressed by them, believe them and actually get involved with people, based on them. YIKES!!!

              If you are in the Exchange Marketplace for Shopify, at least you know all of the gross dollar figures are accurate because they come directly from Shopify, itself. What you don't know is the actual profits they are making from those gross dollars.
              Yes. Income is meaningless. Profit, after everything, is all that matters.

              I've posted this before, so my apologies if it's a rerun.

              A marketer was informed by his accountant that he was averaging a $50 loss of every sale he made. "No problem," he said. I plan to make it up on volume!
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      • Profile picture of the author bestAd
        Originally Posted by OptedIn View Post

        Why would you think that the screen shots are actual figures of either sales or profits.

        Anyone that believes any screenshot, posted by anyone, supposedly showing income, really needs to learn what a red flag this truly is.

        Here is my PayPal dashboard from this morning. The difference between what I'm posting and what they probably posted is that mine is 100% factual. Would I lie to you???

        Sales are different from profit. Sales is the revenue and profit is the revenue - all cost
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    • Profile picture of the author Jake Green
      Sry my man... i dont get it? is it profit (in pocket profits), or just the amount of $ in sales?

      Originally Posted by bestAd View Post

      It is sales and not profit. Profit = Sales - (Ad cost + Product Cost + Other Cost(e.g. Shopify plan and apps))
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      • Profile picture of the author bestAd
        Originally Posted by Jake Green View Post

        Sry my man... i dont get it? is it profit (in pocket profits), or just the amount of $ in sales?
        It is just the amount.

        Profit is Sales - total cost
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  • Profile picture of the author dave_hermansen
    If you are looking at the admin (back end) of their website, you are seeing gross dollars. Yeah 20% is probably the average commission for dropshipped products but it can be as low as 8-10% or as high as 300-400%, all depending on the niche (jewelry typically has HUGE markups; consumer electronics have very low margins).

    If you are looking at a PayPal account dashboard, that's where things get much more "scammy". Pretending that people can't Photoshop things, what you see as earnings may be from multiple websites (or other nefarious self-deposits) and they are making it seem like it is from just the one they are selling.

    Plus, there are other expenses besides the Cost Of Goods Sold. There are processing fees, shipping fees and, the big one often, advertising fees. That $5,000/month gross income could easily translate into $500 or more loss when all is said and done.

    In the end, you have to do extreme due diligence. You want to be able to have access to their admin dashboard to see things for yourself, access to their analytics, access to the income statements they provide to their accountant that shows the actual advertising expenses, processing fees and any sort of other hidden extras that they may not mention.
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  • Profile picture of the author AndreiMorariu
    Average profit margin of the dropshipping business is usually 20-35%. So you are right, it's not only profit and usually a 5k screenshot means 1k profit
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  • Profile picture of the author jobdollarr
    How can you get that kind of money?
    I am surprised
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  • Profile picture of the author DropshipPower
    You're absolutely right. That total is their sales, not overall profit. So even if they're entirely legit and haven't been edited in any way, they still don't give an accurate picture of profits.

    I personally hate these screenshots because they give an inaccurate representation of someone else's "success" and usually turn out to be just a way for less scrupulous people online to get a bunch of newbs to message them and pay hundreds or thousands for coaching.
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  • Profile picture of the author newton
    The Shopify screenshots are total sales. You need to deduct the product price, cost of advertising and cost of fulfilling the orders plus other things from that total.


    If you're lucky you might work on 50% profits but that's rare. Most ecom sellers work on 10%-40% profit from the total sales.
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  • Profile picture of the author flip26
    Gross revenue does NOT equal Net profit. As others have stated, you must subtract out your costs. You can "make" $10,000,000 a year. If your expenses are $11,000,000 per year - congratulations. You just lost $1,000,000.
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