On Amazon we sell around 60 units per day, but our website is only selling one unit per day, sometimes no units. This has been the case for over 12 months now.
The website structure and design is on par with other sites which the agency have built and as previously mentioned I know that some of their other clients are turning over millions per year.
The agency are also managing Google Shopping and Facebook ads but our cost per conversion is too high and we are making a loss.
The agency keep telling us that the reason the site is not doing well is because we do not have enough products. They have suggested that we need at least 300 products for the site to work. Their reasoning is that when a customer arrives on our site from Google Shopping or Facebook that they want to browse variations and a wider range of kitchenware. As our site only has nine products the customers leave without purchasing.
The problem is that we are very unlikely to ever have a range of 300 products because as we are manufacturers that would require a huge investment.
Our contract with the agency is up in the next couple of months and we are at a loss as to what to do.
One option is to cut our losses and just sell on Amazon, but that comes with a risk that all our eggs are in one basket.
Is it right what the agency are saying?
Is it impossible to have a successful ecommerce site with less than ten products?
Does anyone have any examples of successful ecommerce sites with less than ten products or any specific strategies?