Can you run a successful ecommerce site with less than ten products?

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We currently manufacture and sell nine products which all fit in the home and kitchenware category of goods. We sell on Amazon and on a website which was developed and is managed by an ecommerce agency. The agency are pretty successful and have some big clients on their books turning over millions per year.

On Amazon we sell around 60 units per day, but our website is only selling one unit per day, sometimes no units. This has been the case for over 12 months now.

The website structure and design is on par with other sites which the agency have built and as previously mentioned I know that some of their other clients are turning over millions per year.

The agency are also managing Google Shopping and Facebook ads but our cost per conversion is too high and we are making a loss.

The agency keep telling us that the reason the site is not doing well is because we do not have enough products. They have suggested that we need at least 300 products for the site to work. Their reasoning is that when a customer arrives on our site from Google Shopping or Facebook that they want to browse variations and a wider range of kitchenware. As our site only has nine products the customers leave without purchasing.

The problem is that we are very unlikely to ever have a range of 300 products because as we are manufacturers that would require a huge investment.

Our contract with the agency is up in the next couple of months and we are at a loss as to what to do.

One option is to cut our losses and just sell on Amazon, but that comes with a risk that all our eggs are in one basket.

Is it right what the agency are saying?
Is it impossible to have a successful ecommerce site with less than ten products?
Does anyone have any examples of successful ecommerce sites with less than ten products or any specific strategies?
#ecommerce #products #run #site #successful #ten
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  • Profile picture of the author Frank Donovan
    Originally Posted by KHS2017 View Post

    Is it right what the agency are saying?
    The only way you'll know for sure is to examine the stats. Ask the agency about the site's conversion rate, traffic volume and source, and cart abandonment numbers.


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    • Profile picture of the author KHS2017
      Originally Posted by Frank Donovan View Post

      The only way you'll know for sure is to examine the stats. Ask the agency about the site's conversion rate, traffic volume and source, and cart abandonment numbers.


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      Conversion rate is 1.96, 1000 user per month, the source is pretty evenly split between paid, organic, direct and referral
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      • Profile picture of the author Frank Donovan
        Originally Posted by KHS2017 View Post

        Conversion rate is 1.96, 1000 user per month, the source is pretty evenly split between paid, organic, direct and referral
        When you say 1,000 users per month, is that the total traffic? If so, you have an issue with the agency's marketing strategy. Also, even though it's a low number from which to glean a true picture, I'd say the conversation rate is well below what you should expect from a well-targeted traffic program.


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        • Profile picture of the author KHS2017
          Originally Posted by Frank Donovan View Post

          When you say 1,000 users per month, is that the total traffic? If so, you have an issue with the agency's marketing strategy. Also, even though it's a low number from which to glean a true picture, I'd say the conversation rate is well below what you should expect from a well-targeted traffic program.


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          Yes the total traffic is around 1000 per month. We get about 30 visits per day.
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          • Profile picture of the author Frank Donovan
            Originally Posted by KHS2017 View Post

            Yes the total traffic is around 1000 per month. We get about 30 visits per day.
            Yep, that's your problem. Far too low to draw any conclusions about the number of products in your store.



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  • Profile picture of the author Ms Clark
    No, the problem is definitely not in the number of products. If your products are quality, useful and unique, and you have a good marketing strategy, they will sell.
    Agency didn't do it's homework when it comes to on-page & off-page SEO. You should find someone that will improve your page ranking.
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  • Profile picture of the author bestAd
    You can sell with a store that only has 5 products and still make sales. There are so many factors that affect sale especially your store trust factor. Your google shopping ads and FB ads have to be optimized. It is not easy making profit with your first ad. The goal is to break even with them and your retargeting ads is what brings in the profit.
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  • Profile picture of the author dave_hermansen
    Wow, that might be the dumbest thing I have ever heard.

    Tell the "My Pillow" company that they can't be successful unless they have 300+ products. Or how about Crocs or Zippo or WD-40? They are single product companies that have done extremely well. In fact, I'd venture to guess that the vast majority of successful companies in the world have far less than 50 products.

    I think that most individuals who have had success in eCommerce will tell you that they have far fewer than 300 products on their website. We've built more than 100 successful websites that carried 50 products or less.

    Your agency is just flat-out wrong. Nice excuse, though!

    The actual problem you are experiencing is that you apparently never figured out what your maximum cost per conversion is - something you should know BEFORE you ever run a single ad. After paying your wholesale cost, your shipping cost and employee cost (even if that employee is you, you need to figure out what your time processing an order is worth), how much profit do you make on a sale? Then, at a 2% conversion rate, what is the maximum you can spend on clicks in order to come under that maximum cost per conversion? (e.g. If average profit per sale after paying for all of the above is $30 and your conversion rate is 2%, your maximum cost per click is going to be 60 cents - the break even point. If you are paying more than that known maximum cost per click, you are guaranteed to lose money).
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  • Profile picture of the author Socialblastr
    Of course it's possible! The issue is that buyer intent is so much higher on Amazon so you're not reaching people at the same stage of their buyer journey when you market on your own site. But the number of products shouldn't matter as long as you have a well done, branded and trustworthy site
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  • Profile picture of the author jaffjackson
    Start by selling products that you have. Do proper marketing have customer reviews or ask your friends or relatives to post best and helpful reviews.
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  • Profile picture of the author rabbiefpv
    For me the having 300 items is rubbish...

    Perhaps a few more products would be handy and you could use them as an upsell or downsell!

    There are so many stores that have just 20 products that are killing it!
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  • Profile picture of the author Highest And Best
    You can have a successful site with one product.

    The key is to send the correct traffic... people who are looking for one or more of those nine products.

    Look, if you sold cold water (just one product), you'll have no problem if you were on a hot beach. Yet industry professionals will tell you that you need a fully stocked store to be successful in retail.

    The key is to find the needs of your customers, and stand in front of them with your products.

    I am not saying that the agency wrong, they know about building out a retail store, and you want to just sell single bottles of water. Get it?

    If you have been losing money for a year it's (beyond) time to try something different. You don't need to take your website down since it should be costing you less than ten bucks a month (if the agency is providing your website, it's time to change that - own your own web property!).

    You may want to try social media marketing... and I am not referring to paid ads. Also strengthen your SEO and organic traffic efforts. Do this in conjunction to your Amazon selling.
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  • Profile picture of the author reviewparks
    I have new started............
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  • Profile picture of the author salzingale
    On Amazon we sell around 60 units per day, but our website is only selling one unit per day

    Okay then, the sale of 60 units per day via Amazon works and is paying for itself and giving return.



    Your web site needs nine pages for nine products, a fast and efficient sales platform (ie, wordpress with woo commerce) and an SEO expert that has an in-depth understanding of your products to get them in front people genuinely interested in using your products.


    An efficient basic web site to sell nine products should not cost much (10-30 per month depending on platform). The only other cost is site service, maintenance, updating by an admin, which may be you, an employee or contracted pro to increase sales from your site (100-300 per month).



    Any advertising or seo tweaking would be in addition to the above very basic costs for your own web site.


    Even if you do nothing with your own web site, at the very least retain it and use it as best as you can for the time being, but your eventual goal is to use it generate more sales than what it is now!
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  • Profile picture of the author zyeedofficial
    The key is to send the correct traffic... people who are looking for one or more of those nine products.
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  • Profile picture of the author Codx Bre
    I have done 1k in sales with 35% profit easily with 5 products inside one "collection". Heres how you should do it: find one product that has many upsells. Lemme give you example, RC Toys. You can put your winner product RC toy and put upsells like rc parts, additional gear, camera if plausible ect. You should use this link to add "related products". The only thing you have to chnage is from "related products" to "frequently bought together". You can change it in code without know much code.

    NOTE: U should use one of your Upsell apps increases AOV by good percentage.

    Thats how simple you can make 1k revenue with only 5 products in store. Just highly interested traffic funneled to winner + freqboughtwith + Upsell and free shipping over 75$.
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