I run a high end Guitar & Bass Amplifier and Boutique speaker manufacturer, located in Central America and over the past few years we have had a hell of a time trying to build a direct sales force and marketing team in the country were located in. I invested in this group expecting that we would be able to with some work find folks locally, but the sales and marketing culture locally is not what we need and we haven't been able to succesfully hire.
To that end we are formulating a strategy to offer deals to US based drop shippers and eCommerce professionals to take over our direct sales in the US and Canada. In addition we are considering turning over Marketplace ( such as amazon ) based sales to a 3rd party... We assume this will allow us to focus our limited english speaking resources on pushing direct sales to these platforms.
The risk as we see it , is finding the right professionals to take over these operations.This plan puts our direct sales ( around 60% ) of our revenue at risk, so in order to mitigate that, we must partner with highly motivated sellers.... Our objective is continue growing and we can hardly afford a 60% drop in revenue... We also can not continue growing without a large and aggressive sales operation.
My questions to the warriors out there is , where is the best place to find the right partners for this, and have you seen other brands direct approach any market successfully with a similar strategy ?