So I have an issue which for the past year have been struggling getting to an understanding of what my issue could be. I have tried various SEO checkers which provide different results which causes confusion on what I need to do. I think I have two problems:
1. Extremely Low Traffic
2. No Orders (I think this is due to point 1 above though)
I have two sites I think suffer from the same problem and the links are in my signature as I was banned for adding them before for some reason:
a) hierotees - Niche t-shirt site, mostly static
b) capstonecreativity - Mindset coaching/consultancy, fresh content weekly with relative keywords/phrases
Each of these seem to not be ranking for the keywords that I think I should be ranking for, hence low traffic? And also I think that perhaps the sales pages may not be driving customers to buy. Social media pages are setup (Facebook, Twitter, Instagram) and I post regularly.
Even if the product/service is not in high demand, I still believe I should be receiving higher hits then currently experienced. From what I understand (which is not much), visitors do not seem to be coming for the keywords that I have been writing content about. From the small amount of people that visit, there is a high bounce rate, and no orders made.
Can I ask some help please if the sites could be reviewed and help me understand what I should now focus on to raise visitors and lower bounce rate? I'm trying to stick with it and not give up!
Do I need even more frequent content?
Should I change keywords/phrases?
Are the sales page copies OK?
Is the site design good?
As a confession, I have paid a couple of people from freelancer which all seemed bad- some have been fired and I've rehired others to fix issues - Maybe an issue there?
Unfortunately, I'm not technical in terms of SEO, so I'm kind of begging for some pointers..
Thanks in advance for any help guys,