How to Scale-up E-commerce Business in India?

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Hey,

I have been in e-commerce business since 2014, The business making the INR 24 Lakhs P.A. The industry is related to Food and Berverage. The supply chain and carrier support for business has been well organised. The products (200+) listed in the business are very unique for the particular targeted region.All products has been listed Top positions google results. The business going smothly with a good profit.The business and its products has global demand. But, the sales is not scaling up though we have used many social, email marketing strategies. So, anyone guide or invest me to improve the business to make more profit.

Thanks in advance!
#business #ecommerce #india #scaleup
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  • Profile picture of the author Deepak Pal
    Food and beverages are great products to sell in a specific geography. I hope you are targeting the required geography and demography in your ads. Scaling the business needs a lot of things to take care-
    - Try to find out the reasons people are purchasing your products and then try to figure out how to increase that demand.
    - If you are targeting your business to Indian audience then make sure you are targeting the right demography. In India womans are more inclined towards shoping specilly when it comes to food and beverages. Try to include nutritional values in advertisement and put some emotional quotients too.
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  • Profile picture of the author CutOutExpert
    focusing on your buyer personas again. i think you should work more on buyer personas. track your similar competitors everything like their pricing plan, their targeting options, their big source of traffic. Spending much money is not wise thing, spending money on right platform can be better for you.
    best of luck
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  • Profile picture of the author jmosticc22
    Have you tried using Instagram Infulencers?
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    • Please guide me to use Instagram influencers
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      • Profile picture of the author jmosticc22
        There are a few different ways to find influencers, you can search relevant hashtags in your niche or use the Instagram discover tool. You should be able to find a lot of useful content just on google and youtube.
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  • I doing things that business needs, now struggling to get funding for the business to take it next level India. Can anyone guide me to get funding or invest in the business to make it huge?
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