I'd like to hear your opinion:
We sell premium products. In the standard version product A costs 10.000€ and with all extras 12.500€.
For customers, however, only the product with the extras is interesting, which means that we don't sell the standard version without extras at all.
From a marketing point of view, does it make sense to compare these two models in the online shop? Or should you offer the product with the extras directly and play fair with the customers?
Are there any studies or articles on this topic? What are your experiences?