Hi warriors...
I have a Shopify site and am contemplating using its internal blogging system as a way to bring traffic to the store and as a way to make money with affiliate marketing.

My question(s): I have read that wordpress is best of course for blogging, but with my store on Shopify, i would like to stick with the Shopify blog. Will I be limiting the organic traffic? My concern is that if I place the blog on wordpress and then link to the store, it will slow things down as well. Not sure what to do.

Next question is this, if I keep my blog on the Shopify platform, can I build a fairly successful niche authority blog with an affiliate marketing component to it that will potentially surpass the Ecom store? I am not at all tied to the e-commerce income, as my store is more of a passion, but the blog would be the cash cow. Okay well, that is my dilemma and those are my questions. I really appreciate any experienced warriors opinions.