I need cons and pros about family eshop idea. Is it a good idea in terms of marketing divide content into 4 groups - for mother, father, son and daughter.
Create unreleated subcategories under mother - e.g. 'vintage dresses', 'cooking tools'
under father - 'car gadgets', 'home accessories'
under boy - 'toys for boys'
under girl - 'dresses for girls', 'sunglasses for girls', etc.
Does it make sense or it would look too mesy and would be hard to attract family niche buyers?