Increasing Traffic to my Shopify store

25 replies
  • ECOMMERCE
  • |
So most I've had on a daily basis is maybe 30 views/sessions, I use shopify and I sell a variety of items, not necessarily a niche store. I was using it to test different niches and start stores out of that. I have only had maybe a few orders and hard time getting traffic.

I use facebook and google ads (at a bare minimum), pinged my website, tried to generate backlinks for it and even share every product I can on about 6 social media platforms for social media bookmarking.

I've used Instagram (on two accounts) and have a twitter and facebook page. So is there anything I could do to help increase views than I could worry about conversion and making more sales.
#increasing #shopify #store #traffic
Avatar of Unregistered
  • Hi,
    You can do following things:

    1. Do content marketing to attract customers
    2. Guest blogging
    3. Opt Influencer marketing
    4. Send customers regular newsletters
    5. Social media advertising
    6. Run ad campaigns
    {{ DiscussionBoard.errors[11503782].message }}
  • Profile picture of the author jmosticc22
    I would try instagram influencers, there are a ton platforms you can use to find them. Revfluence, Grapevine Logic and Neoreach are a couple.
    {{ DiscussionBoard.errors[11503801].message }}
  • Profile picture of the author markmiller24x7
    Content marketing will probably gonna help you a lot to generate organic traffic, along with focus on paid advertising on Facebook, it really gonna benefit you a lot.

    Influencer is also a good option, although if you want good amount traffic coming in through influencer, then you need to find out some good influencers who had good amount of audience, although it could be more pricer to do so, keep that in mind.
    {{ DiscussionBoard.errors[11503902].message }}
  • Profile picture of the author samb7
    I have one simple golden advise to anyone trying to build ecommerce business like Shopify: Never send cold traffic directly to your product. It does not work that and you will waste money. Find a way to warm up your traffic first. Build audience first! Then send traffic the traffic to your Shopify products later.
    {{ DiscussionBoard.errors[11503984].message }}
  • Profile picture of the author xSellco1
    #1. Use SEO to increase your site's visibility
    #2. Build customer engagement through content marketing
    #3. Reach your target audience on social media
    #4. Use influencers to get more traffic
    If your site traffic is in the doldrums, ignore sales for now. Focus on building brand awareness and customers will come
    {{ DiscussionBoard.errors[11504897].message }}
    • Profile picture of the author jamesan
      Hey! Thanks for the list. It is very useful.
      {{ DiscussionBoard.errors[11509941].message }}
  • Profile picture of the author sandertouw
    There are three digital marketing campaigns that provide the best results for an E-commerce store

    a) Influencers Marketing

    b) Email Marketing

    c) Facebook PPC campaign

    Do not pitch or promote your products in blog comments, forums, etc. It will diminish your brand value.
    {{ DiscussionBoard.errors[11505549].message }}
  • It's never been easier for e-commerce entrepreneurs to set up an online store.
    Platforms such as Shopify offer everything a new seller needs to get their business up and running in minutes, without the need for serious web design or coding skills.

    But if you build it, will they come? Probably not--unless you're working to build brand awareness, your business is as good as invisible. There are a lot of eCommerce experts suggests best strategies can help you to increase the traffic.
    {{ DiscussionBoard.errors[11505586].message }}
  • Profile picture of the author naviown
    Check for your product related niche on Reddit. There would definitely be people willing to buy.

    Maybe even try Youtube commenting on specific niche related videos. Like comment on 10-20 or even 30 videos the minute they come out.
    Signature
    CryptoCurrency Trading! Earn MONEY While You Sleep
    Make 30%-40% ROI Each Month â™› 100% Passive Income â™›
    {{ DiscussionBoard.errors[11509871].message }}
  • Profile picture of the author SiaMatrix
    hey
    use influencer marketing.
    You can start cheap and is very effective if you have right product.
    {{ DiscussionBoard.errors[11510295].message }}
  • Profile picture of the author tripples
    There are alot of areas i can tell you to try as most have already suggested here but that will be trial and error and in that case you may loose some money before you pick up and i dont know your budget. Generating traffic and making sales to give you profit are 2 different things though one leads to the other but you need skills in these 2 areas. Do not try so many platforms but choose one and learn alot and make it work before trying the another platform
    {{ DiscussionBoard.errors[11510692].message }}
  • Profile picture of the author Feo Michael
    Try using use influencer marketing, that will help you a lot.
    {{ DiscussionBoard.errors[11510871].message }}
  • Profile picture of the author mindtricks18
    You have multiple products on your website, it a little bit difficult to optimize the main home page, but you can optimize by categories
    {{ DiscussionBoard.errors[11510895].message }}
  • Profile picture of the author Jacky Nikson
    Hello, Jared.
    I've got these tips that may help you. Some of them can be obvious, but still...:
    1. Competitive analysis. Compare what you do and what your close competitors do, what are their marketing and ad strategy. What about their site?
    2. Speaking of the site, it should have:
    * great website navigation, and search options.
    * be fast, perform well.
    * have a modern design and high-quality images.
    * be mobile-friendly (must-have!).
    * security is highly important, especially for newcomers in e-commerce.
    * you can ask marketers for help in order to build the right marketing strategy. If you can't do it now,- watch your competitors.
    * ask your friends, relatives, other people about your site. They can share awesome ideas.
    * write a blog sharing relevant information with your customers.
    * selling on social media, use hashtags, advertising.
    Good luck with your business)
    {{ DiscussionBoard.errors[11512940].message }}
  • Profile picture of the author mariablassingame
    If you build it will they come, right? Regrettably not. Unless you're developing brand name understanding, your business is like unseen. Comply with these 4 pointers to get even more traffic to your webshop. It's never ever been less complicated for eCommerce entrepreneurs to establish an online store.

    Platforms such as Shopify supply every little thing a new vendor requires to obtain their service up and running in mins, without the need for severe website design or coding abilities.

    # 1. Use SEO to increase your site's exposure.
    # 2. Build client interaction via material marketing.
    # 3. Reach your target audience on social media.
    # 4. Usage influencers to obtain more website traffic.
    {{ DiscussionBoard.errors[11513707].message }}
  • Profile picture of the author indglobaldigital
    As long as Facebook Ads are concerned. you can try out with website traffic campaigns and keep on promoting your latest content on your page through Ads manager. Try out some contest to increase your follower base. Start some kind of loyalty programs like giving free vouchers/coupons for filling out the details on Lead Generation Facebook Campaigns.

    Nowadays other e-commerce tools like Magento are also in trend. You can try out with Magento e-commerce website design as well (Web development companies can give you more insight on this.)
    {{ DiscussionBoard.errors[11513814].message }}
  • Profile picture of the author CherryMiss
    Guest posting is a good way of promotion. You can begin by visiting your favorite blogs within your niche to see if they accept guest contributors. If they do, reach out and ask if you can write a guest blog post.
    Use influencer marketing on social media to increase brand awarness. Popular influencers could not only promote your shop but also give you many sales if you find right person in your niche.
    Reach your target audience on social media. Create attractive page and post regularly. You'd better use one or two pages, e.g. Instagram and Facebook, instead of creating multiple pages with zero activity.
    Signature

    Best and worst brands, reviews from real customers - https://www.pissedconsumer.com/

    {{ DiscussionBoard.errors[11513859].message }}
  • Profile picture of the author peterjohn8019
    Streamline Your Shopify Store for Search Engine Traffic. ...

    Pull in Customers with Content Marketing. ...

    Compose Guest Posts For Sites Within Your Niche. ...

    Compose Blog Post Features of Influencers in Your Market.
    {{ DiscussionBoard.errors[11514517].message }}
  • Profile picture of the author edenive85
    Hey!
    I've used a contest/coupon approach to generate 800 leads in like 2 weeks before.

    It's so easy to do, and the only "cost" involved is the item (if you wanna try a contest), or the value of the coupon.

    I know it might sound funny, but you can literally do this once, then have a nice-sized list for the future...

    Let me know if you wanna discuss further.

    Cheers
    {{ DiscussionBoard.errors[11514529].message }}
  • Profile picture of the author petersen123
    If you want traffic on your website do the following task:-
    1. Post on the website with high DA
    2. Try to write more and more blogs and post them
    3. Optimize content
    4. Make the quality links for your website
    {{ DiscussionBoard.errors[11514658].message }}
  • Profile picture of the author Shyam Rashun
    It would be better for you focusing more on brand awareness and product marketing at this moment rather than pushing sales. Sale is a slow process. It will happen soon, but not very soon in all cases. Once you achieved a better position among your competitors via any organic or promotional methods, it would remain there for long. So, better focus on marketing since you have very less traffic in your store, Some of the marketing methods you can follow are below, this will help you to increase your site traffic.

    SEO
    Blogging (Guest blogging/Own blogging)
    Join in E-commerce customer forums and do content marketing.
    Find influencers and approach.
    Affiliate partnerships, there are many affiliate apps in the Shopify app store.
    Engage customers regularly by sending out email newsletters
    Consider ad campaigns in Social media
    PPC is also another good option, yet expensive.
    {{ DiscussionBoard.errors[11516294].message }}
  • Profile picture of the author DWaters
    You mentioned you use Google and Facebook ads. Obviously they're not doing much for you which I understand must be rather frustrating.

    Along with some of the other useful advice on this thread you may want to re-address your use of Fb and Google ads. I primarily suggest this because there are many shopify sellers who do very well with those types of ads.

    One problem may be that the Shopify site they are sent to is NOT a niched site, For example -perhaps the ad is for golf shoes, and an avid golfer sees the ad, clicks thru and sees the golf shoes but not other golf related items. He may see ping pong paddles, chandeliers, coffee mugs, ect - lots of other non-related stuff that he is not interested in. This would be a turn off IMO. The avid golfer is much more likely to spend time on an authoritative golf site with lots of golf related products and golf content and much more likely to find something to purchase.

    Just something to think about to perhaps adjust you business model.
    Signature
    {{ DiscussionBoard.errors[11517726].message }}
  • Profile picture of the author hazen liza
    Hi,

    You can try email marketing ..
    {{ DiscussionBoard.errors[11518515].message }}
  • Profile picture of the author AlbertDavid
    Content marketing. What you are doing is great but it needs a little more push. You could try affiliate marketing too.
    {{ DiscussionBoard.errors[11522876].message }}
  • Profile picture of the author Keira M
    Hey,
    It's very common for in the beginning stages of your eCommerce store that you are probably not going to see the results that you would want to see out of your store. Experiencing this is completely normally and all apart of the process of building a successful store.

    Here are some things you should try to generate more traffic to your store:

    1. Figure out exactly who your audience is so that you are targeting the right people. Sometimes when you are running ads, depending on who you are putting your product in front of has a lot to do with the traffic that you are getting.. you want to make sure that the right people are seeing your product

    2. Take a step back and look at the content that you are using when running ads. Marketing is key when running ads and is just as important as the audience you are targeting. You're audience and the content you are creating for your ads are suppose to 'complete' each other.

    3. Reach out to influencers

    4. Send out emails. Having automated email funnels are very important because not all of the time people are going to buy a product the first time they see it.. you always want to be able to follow up with that potential buyer to close that sale.

    Hope this helped you!
    Signature
    Learn How I Build & Flip eCommerce Websites For 5X the Profit -Click Here To Join My Private Coaching Group
    {{ DiscussionBoard.errors[11524061].message }}
Avatar of Unregistered

Trending Topics