HELP! My Amazon conversion suddenly dropped

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I run a blog that has been consistently making $150+ a month from amazon associates commission. In April I had a sudden drop in conversion & clicks, and so far in May that trend is continuing

Example:
January: clicks 1000 - conversion 13%
April: clicks 753 - conversion 6.5%

What's going on? I'm freaking out as I depend on this money from my site. I haven't changed anything, my site is getting the same amount of traffic, if anything my site traffic has gone UP. Any ideas on what to do or what to check on?
#amazon #conversion #dropped #suddenly
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  • Hi,

    Few reasons for Amazon conversion drop are:
    1. May you lost your buy box
    2.Negative reviews by customers
    3.Wrong keyword research
    4.Product visibility issue
    5.May be chosen business marketing is less in season
    6.Might be your sales ended recently
    7.Cross-check your PPC campaign
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    • Profile picture of the author Healthnut1980
      Thank you for your reply! I thought Amazon had a 24 hour cookie though, so even if they didn't buy my item that they clicked on but they bought anything else on amazon then I got commission. I'd say 40% of my commission over the last year and a half has been through these "other" items people bought with my affiliate link. Those have stopped or slowed drastically too.

      Any theories on why that may be?
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  • Profile picture of the author dave_hermansen
    Or, it could just be that time of year. Most websites and products - even ones listed on Amazon - have times of the year when people just aren't looking for them or buying them as much.

    Unless the products have been up for at least one year - multiple years are better - you can't know if there is something going on that you need to change or if its just one of those "it's that time of the year" things. Th more years you have selling something, the more data you have that will help you predict when slow seasons will be.
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    • Profile picture of the author Healthnut1980
      I've been doing amazon affiliates for a little over a year and a half. I compared it to last year and my last April & May were much much more active. This is actually a high season for me (spring & the holidays are my peaks)
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  • Profile picture of the author agmccall
    Without knowing anything about your site or niche then no one could possibly provide a good answer

    Have you looked through your google analytics as well as reports provided by amazon. can you see where you are losing ground. are links that people normally click down. how about traffic into the site and the bounce rate. What about where they enter the site. The pages that get the most traffic is that traffic still the same or better?

    give some metrics

    al
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  • Profile picture of the author spartan14
    Maybe your products are sesonal one and they get sales in some periods of the year
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  • Profile picture of the author hearme
    what is the niche of your Product line ?
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  • Profile picture of the author SiaMatrix
    May be your products are seasonal or the site drop rankings.
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  • Profile picture of the author ninalao
    Can we know what niche your blog is geared towards? And how do you acquire your traffic?

    Without knowing anything yet,
    • It might be low quality traffic, if you're using SEM or FB Ads for blog traffic
    • Amazon might have changed how their tracking works. Lazada has been known to do that in the past
    • Seasonality of the products you are promoting, if they're only a specific item instead of a general ad placement for Amazon
    • Expired virality of the item you are promoting
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  • Profile picture of the author markmiller24x7
    It's hard to tell what could be the reason behind this without seeing your website, there could be many different possibilities for it, even the product could be the reason behind this, maybe because of some poor rating, people had stopped buying the product or are less intuitive towards it, who knows.
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  • Profile picture of the author Premo85
    Check your amazon links, whether they are going to the concerned product or not.

    Promote your website through social media; facebook, instagram, pinterest and twitter.

    Try finding out your competition, who is appearing in top most position related to your niche, find how many backlinks they have from websites like Similarweb. Create some good backlinks to your website.

    Write an article of about 3000 words related to your main keyword with proper keyword density of 2-3% and use some LSI keywords. The market as you know is going tougher day by day and more and more people are jumping in, so it is better to keep your website up to date and do some thing on it every day.
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  • Profile picture of the author Faylor St Hilaire
    Originally Posted by Healthnut1980 View Post

    I run a blog that has been consistently making $150+ a month from amazon associates commission. In April I had a sudden drop in conversion & clicks, and so far in May that trend is continuing

    Example:
    January: clicks 1000 - conversion 13%
    April: clicks 753 - conversion 6.5%

    What's going on? I'm freaking out as I depend on this money from my site. I haven't changed anything, my site is getting the same amount of traffic, if anything my site traffic has gone UP. Any ideas on what to do or what to check on?
    First, around this time people are planning their vacations and spending money on items/services that has to do with traveling

    Second, I am curious, what kind of products are you selling?


    Third, you may need to update the product you are offering on your site. Check up on that.

    I hope that helped!

    Sta cool and successful..
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