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Any advice on description/sales copy for ecommerce websites?

by cowsgonemadd3
7 replies
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We run a small website for sporting goods products. Our descriptions are very simple and lackluster. I feel that better descriptions could help our sales. Descriptions with graphics and better wording. Currently our descriptions look like this:

What do we need to do in order to help sales? Do we need descriptions like Amazon?
Example(direct link) https://www.amazon.com/Charger-Anker...A294P4X9EWVXLJ

Are there any services that can help transform my sales copy into something that looks much better?
#advice #copy #description or sales #ecommerce #websites
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  • Profile picture of the author markmiller24x7
    What I feel like, you have included too many points describing your product, you can conclude the whole thing in 4-5 Points, which gonna look more professional.

    The example which you have sent is actually a proper example of how you can describe your product in 4-5points including all the main detail which are necessary for your customers.
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  • Profile picture of the author dave_hermansen
    For every product, think of how it is going to be used and what questions a consumer may have about it and answer those questions.
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  • Profile picture of the author nguyen maggie
    In general, a product description should give answers to these 6WH-questions:

    Who should use the product? In other words, the target audience. The product can be for women, men, those aged 18 - 24, those who love pets, or any other defined groups of people.

    What are the product's basic features? For example, technical specifications, dimensions, functions.

    Where would a customer use the product? Should it be used indoors or outdoors, in offices or in homes?

    When should a customer use the product? Is it meant to be used during a certain time of day or for a particular type of occasion?

    Why is this product more useful or better than its competitors? Is it thanks to its quality, value, facilities? Think about the benefits that will speak to your ideal customers.

    How does the product work? If you're selling electronic products or anything with moving parts, you should explain how to use it.

    Hope this helps!
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    • Profile picture of the author dave_hermansen
      Originally Posted by nguyen maggie View Post

      In general, a product description should give answers to these 6WH-questions:

      Who should use the product? In other words, the target audience. The product can be for women, men, those aged 18 - 24, those who love pets, or any other defined groups of people.

      What are the product's basic features? For example, technical specifications, dimensions, functions.

      Where would a customer use the product? Should it be used indoors or outdoors, in offices or in homes?

      When should a customer use the product? Is it meant to be used during a certain time of day or for a particular type of occasion?

      Why is this product more useful or better than its competitors? Is it thanks to its quality, value, facilities? Think about the benefits that will speak to your ideal customers.

      How does the product work? If you're selling electronic products or anything with moving parts, you should explain how to use it.

      Hope this helps!
      Yep, the 5 Ws and H is journalism 101 and applies as well to product pages as anything.

      I should add a couple to your explanations, though:

      Where: Your pages might also add where you ship to and where things ship from (if you are a customer in the U.S., there is a big difference between something shipping from China and something that ships from Missouri).

      Why: Why should they buy from you?

      When: In what situations does this product become useful (i.e. "when your grass is more than a foot tall, this is the type of lawn mower you need" or "when your 30th high school reunion rolls around, this wrinkle remover is just the thing that will make you look as young as you did when you graduated").
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  • Profile picture of the author cowsgonemadd3
    Are bullet points like we have them bad? It just seems people do not want to read. What we have for the description now is common questions. We still get a ton of calls from people who simply do not want to read. I feel a better layout would get me more sales.
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    • Profile picture of the author Robbie789
      It still all over the place.
      While there is no limit to how many words you can use for one bullet point, you should keep it short:
      - Straight to the point with the product's specification ("X can do Y", "Has A so it is B").
      - Avoid commenting on the product. The one in 4th bullet point is completely unnecessary and can be removed. Use complementary words to make the product's specification sound great instead of making compliments on the specification.
      - Avoid including personal statements, make them neutral.

      For example, your first point can be shortened to:
      *Power Delivery intelligent ports charge USB C devices up to 30W max and can recognize your devices to double charging speed.
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  • Profile picture of the author fonstria sweden
    you start up a small business on our website so that go-ahead to our business. there are many types of steps business process. 1> quality products sell 2> need products on our websites.

    suppose my websites fonstria AB this is my link websites -https://fonstria.se/. my company that offers services like a window renovation, window glass replacements, window improvements, and door glass repair, etc.
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