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Need advice on cart conversion and sales!

by herb direct
12 replies
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I have been averaging 18 visitors a day using organic traffic which means I make between 1 - 2 sales a day.
However I have noticed between 5-6 will abandon cart and 3 will abandon the checkout. Two days ago installed a plugin to offer a discount code and that has provided 1 sale I am selling in USD dollars and I know I have been getting a lot of interest from say the UK and Australia, should I install a multi currency converter ? perhaps this might help with cart conversion. I would love some input on this and any advice is good advice!
#advice #cart #conversion #sales
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  • Profile picture of the author dave_hermansen
    The only way to know the answer to any question like this is to try it and see what happens.

    As far as conversions go, your 5-10% conversion rate is well above average conversion rates and your cart abandonment rate of about 35% is much lower than average.
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  • Profile picture of the author Nathan Klein
    Your statistics are pretty good! I don't think you should be bothered too much, but wanting to get better is always preferred. I think you should play with various features here and there, collect data and see what works for you over a sufficient course of time.
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  • Profile picture of the author King Manu
    You can try to use it, it won't hurt. But you want to focus on increasing the organic traffic now!
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  • Profile picture of the author dnmarketin
    I would say install the currency converter. Why not get some sales from other countries. I ran a service based company for several years. I adapted to the customer payment methods. They payed in cash upfront, check, paypal, invoice 30 day terms, even in dinner. They always asked "how would you like to get paid for your service?" In your case, I assume, the ones that abandoned were asking you... "I need to pay you in my country's currency and not USD." Don't reject sales in any form of currency. If they want to pay in gold, TAKE it. I hope that helps.
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  • Profile picture of the author WF-Cody
    Go for the currency converter. Should be adding more ease of use for your potential customers while browsing your website. As suggested as well by others, you should also work on organic traffic once you get this option. Be active on the social media page of your business. Engage with customers and post special deals to boost sales.
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  • Profile picture of the author Ravi Talwar
    I agree with currency converter is the best option for your customer and existing clients.
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  • Profile picture of the author Premo85
    You should definitely use it. It really helps a lot and you will see improvement in your conversion as well.
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  • Profile picture of the author Ravi Talwar
    focus on high traffic premium sites to rank the keywords and as well as increase your organic traffic
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  • Profile picture of the author TobbyJimmy
    You need more potent copy to qualify buyers.
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  • Profile picture of the author Keira M
    I think that you should install a multi currently converter but also utilize email marketing to follow up and retarget those potential buys to turn them into customers.

    Hope this help you
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  • Profile picture of the author Zoheb M
    I would go with one-page checkout, and automated email marketing for those who abandon at checkout.
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  • Profile picture of the author jamesharry404
    Read it somewhere, so sharing the same - Add checkout buttons to the top and bottom of the page - The less time that customers have to spend looking for them, the sooner they'll take action
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