Ecommerce SEO and URLs

by Matt86
7 replies
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Hey there

New to SEO. Just wondering if having /collections/ in the URL hurts search results or if it's in any way advantageous to have it removed. Ultimately it's not necessary to have, but would removing it on an existing site (using shopify) be more trouble than it's worth?

Thank you!
#ecommerce #seo #urls
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  • Profile picture of the author dave_hermansen
    Yes, it would be more trouble than it is worth. In all actuality, /collections is NOT really in the URL on Shopify. The actual product URL is storename.com/products/name-of-product. There are also many other ways of navigating to that product page - through a collection or through the home page, for instance, in which case it has a different, longer URL. Shopify takes care of the canonical for those things, making one of them the preferred URL, so it is nothing to worry about.
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  • Profile picture of the author ahmed2520
    In my opinion, it is better if you remove them
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    • Profile picture of the author dave_hermansen
      Originally Posted by ahmed2520 View Post

      In my opinion, it is better if you remove them
      Easier said than done. If you're going to make that suggestion, I'd love to hear how you suggest that they implement it on a Shopify website, where you have absolutely no control over the formatting of URLs.

      This is one of the reasons many people think twice before moving an eCommerce site from another platform (like BigCommerce or 3DCart) over to Shopify. You cannot specify the URL for any type of page (you only control the last part of the file name), which means all of your old URLs have to be 301'd to the new Shopify URLs.

      Now, you can sort-of do it backward. You can create a shortened version of the URL as a re-drect to the set-in-stone Shopify URL and then use those shorter URLs in links. The actual URL of the page they will land on is still a longer one, though (i.e. you could set up a 301 for mywebsite.com/widget and re-direct it to mywebsite.com/products/widget).

      In the end, it really doesn't matter. There are tons of Shopify websites ranking very well and the URL structure doesn't seem to have any negative impact on their ranking. In fact, since most sites actually prefer to have their collections ranking better (because far more people search for a more general collection-type phase than a specific product phrase), having the collection name as part of the file path of every product may help those collections rank better.
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      StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
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  • Profile picture of the author Matt86
    Thanks guys! My research mostly indicates it's a vanity thing, and only matters if it looks strange to the user. Not sure if it really does affect SEO all that much. I think for now we'll keep it as is. It seems difficult to change and you can lose link juice.
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    • Profile picture of the author dave_hermansen
      Originally Posted by Matt86 View Post

      Thanks guys! My research mostly indicates it's a vanity thing, and only matters if it looks strange to the user. Not sure if it really does affect SEO all that much. I think for now we'll keep it as is. It seems difficult to change and you can lose link juice.
      Keep in mind that, by and large, the only people who pay attention to URLs (or even know what they are) are people in the website industry. Your average internet user just sees words in SERP results and clicks on them, not paying any attention at all to what the URL is, what is up there in the address bar of pages they visit (or even that there is an address bar).
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      StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
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  • Profile picture of the author wickedstock1
    You can remove your URL.
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  • Profile picture of the author Matt86
    Thank you all so very much for your input. This has been super helpful! Thank you
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