How big is product return an issue for fellow retailers?
I am selling jewelry online using Shopify and Etsy, and my website has demonstrated a pretty good conversion rate, around 3.4% of visitors are purchasing my products.
However, my business has a quite high return rate, around 15-20%. I do understand that customers are usually more sensitive when buying jewelry due to incorrect size and the high price, but there are a few serial returners who are killing my P&L. There are even some customers who say that they did not receive products when I actually delivered the correct products to their front door.
In terms of solutions to this issue, I can think of a few.
1. I should provide more details about products in order to reduce returns due to incorrect size.
2. Buy shipping insurance as a back-up against possible missing items or malicious buyers.
In my mind, I think returns will still occur. How are you guys dealing with product return issue for your business?
However, my business has a quite high return rate, around 15-20%. I do understand that customers are usually more sensitive when buying jewelry due to incorrect size and the high price, but there are a few serial returners who are killing my P&L. There are even some customers who say that they did not receive products when I actually delivered the correct products to their front door.
In terms of solutions to this issue, I can think of a few.
1. I should provide more details about products in order to reduce returns due to incorrect size.
2. Buy shipping insurance as a back-up against possible missing items or malicious buyers.
In my mind, I think returns will still occur. How are you guys dealing with product return issue for your business?
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