If one is to succeed in this niche, they would have to stand out from the crowd. I'd want to try make it a more personal experience for my customers. I was planning on getting suitable models to model my products and get professional photos taken of both the products and the models modelling them. I would also write a blog that would appeal to people in this niche. I would make sure my store is smooth looking and use social media to promote my shop. I am willing to work hard to make my shop stand out to potential customers.
Could anyone share their advice or opinion on whether starting a shop in Jewellery is advisable? If so, what advice would you give to make my shop stand out from the competition and to build a brand of sorts.