Pinterest Expanding E-Commerce Potential

by WF Will Administrator
9 replies
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Pinterest Expanding E-Commerce Potential

Social Media Today reports that Pinterest is pivoting toward e-commerce. It's adding more updates designed to position itself as a platform for connecting people with things - as opposed to people with people - ahead of its imminent IPO.

Providing more ways to shop is the focus as Pinterest encourages users to view it, not as a social media platform, but a "place for inspiration." New showcase tools will look at user behaviour and produce "Picked for You" products from retailers like Target, Birdies Slippers, Joybird, The Tie Bar, and Parachute.

As explained by Pinterest:

"As you shop, you'll see a new personalized shopping hub in your home feed based on your interests and the brands that you engage with the most.".
Is Pinterest now the logical platform for e-commerce?

If you're a long-time Pinterest user you'll no doubt have noticed a shift to e-commerce - the platform has largely abandoned its social media roots. New tools like Pinterest Lens and 'Shop the Look' are reinforcing that strategy, and it's working.



Pinterest can boast - and it does boast - about a recent Neustar study which illustrated that retail brands saw a 2x higher return on spend via Pinterest than from other platforms, and a 1.3x higher return than from traditional search.



These are attention-grabbing stats for marketers, but there's more. Previous data flagged Pinterest as superior at driving purchase intent. It found that a whopping 93% of users visit Pinterest when planning for a purchase.

What do you guys think?

As Pinterest approaches 300 million active users, can marketers afford not to explore its retail potential? And could be a contender to Instagram's shopping feed?
#ecommerce #expanding #marketing #pinterest #potential #social media
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  • Profile picture of the author Jeffery
    Originally Posted by WF Will View Post

    Pinterest Expanding E-Commerce Potential

    What do you guys think?

    As Pinterest approaches 300 million active users, can marketers afford not to explore its retail potential? And could be a contender to Instagram's shopping feed?

    IMO, yes marketers should consider Pinterest' retail potential and I do know some popular WordPress Theme Developers are implementing Pinterest Features into new themes and I do not know enough about Pinterest Marketing vs. IG Marketing at this time to make a solid determination.. more number crunching.
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    Entrepreneurs starting out and small businesses without giant staffs and budgets.

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  • Profile picture of the author ryanbiddulph
    I am Pinning again at the right time. Pinterest feels like a fun, simple to use platform for folks who want creation over engagement. Pinning is different from FB and Twitter; you Pin effectively and leave it at that. No need for regular engagement, chatting, etc.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad at Blogging From Paradise
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  • Profile picture of the author abderrezak31
    Pinterest is really a great tool for eCommerce even for beginners.
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    Besty Goods - Free shipping store
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  • Profile picture of the author sanjanasingh
    Pinterest is one of the best Social Media channel to expand your business. It's also a great platform to connect with other influencers. Also it helps to drive traffic to your blog or website.
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  • Profile picture of the author Warwarman
    Well that was predictable. This social network is growing so it was a metter of time when business will find a way to get more money out of it.
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  • Profile picture of the author nan mimo
    great tool for commerce pinterest
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  • Profile picture of the author agmccall
    it has always been that way. from the beginning people shared products they want need or desire.

    al
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    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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  • Profile picture of the author mindtricks18
    Yes Right!
    Pinterest now drives more referral traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
    Pinners spend much longer on the website - 15.8 minutes than users do on Facebook (12.1 minutes) and on Twitter (3.3 minutes).
    Pinners are 10 percent more likely to make purchases on eCommerce sites than users of other social networks.
    Pinners, on average, spend twice as much per order than Facebook users.
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  • Profile picture of the author sparrow
    Just remember who the majority of users are on Pinterest - Woman

    Appeal to them for the best results on Pinterest
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