Are discount codes effective in online purchases?

by WF- Enzo Administrator
9 replies
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I came across an infographic which shows how discounts affect consumer buying behaviour. Have discount/coupon codes helped you sell your service/product? Were you able to have repeat customers? Share your thoughts.


#codes #discount #effective #online #purchases
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  • Profile picture of the author dave_hermansen
    Absolutely! Everyone likes to think they are getting a discount. You should always be either running a limited time sale or offering a limited time discount code. FOMO!
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  • Profile picture of the author nooman ahmed
    I used to own an ecommerce store not too long ago and all I can say is, discount codes really boosted our sales. There is something in the psychology of reduced pricing that makes people want to buy.

    I don't know of any specific statistics but I can only speak from my personal experience.
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  • Profile picture of the author Frank Donovan
    There is another way they could be affecting buying behaviour. Whenever I see an "apply coupon" box at the checkout and I don't have a coupon, I always feel I'm overpaying.
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    • Profile picture of the author dave_hermansen
      Originally Posted by Frank Donovan View Post

      There is another way they could be affecting buying behaviour. Whenever I see an "apply coupon" box at the checkout and I don't have a coupon, I always feel I'm overpaying.
      That is why you should remove that coupon box if your site does not offer discount coupons.

      If you DO offer coupons, but the customer just doesn't know what they are, it is an excellent idea to have text near that box saying something like "Don't have a coupon? Give us a call!" (along with your phone number). You could link to your contact us form, instead (or do both), but phone calls convert WAY better than emails.
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      • Profile picture of the author Frank Donovan
        Originally Posted by dave_hermansen View Post

        That is why you should remove that coupon box if your site does not offer discount coupons.

        If you DO offer coupons, but the customer just doesn't know what they are, it is an excellent idea to have text near that box saying something like "Don't have a coupon? Give us a call!" (along with your phone number). You could link to your contact us form, instead (or do both), but phone calls convert WAY better than emails.
        Yep. Ideally, you'd show the coupon box only when you have a campaign running, but that could be difficult when you're running split campaigns. That's when the "contact us" idea could come into play.
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  • Profile picture of the author Medon
    Originally Posted by WF- Enzo View Post

    I came across an infographic which shows how discounts affect consumer buying behaviour. Have discount/coupon codes helped you sell your service/product? Were you able to have repeat customers? Share your thoughts.


    I promote Clickbank products so I always check discounted products because they sell faster. So discounts and coupons are critical if you want to increase sells.
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  • Profile picture of the author George Flm
    It depends if you trained your customers to ask for a coupon code.
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  • Profile picture of the author luciesmazanska
    Yes, they are... people like to make the best opportunities and when they know an item cost less at the moment, they are propelled to purchase immediately for fear of missing out on a good deal.
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  • Profile picture of the author tosninmywallz
    Yes, discount codes really affect the mindset of the consumer,
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