Are subscription box businesses dying?

by WF Will Administrator
11 replies
  • ECOMMERCE
  • |
It seems like in the last few years, a lot of subscription box businesses seemed to have died off with the exception of industry leaders like Dollar Shave Club, LootCrate, Bark Box, Etc. Do you think this business model is still lucrative? Or has it reached it's peak already?
#box #businesses #dying #subscription
Avatar of Unregistered
  • Profile picture of the author jossumpossum
    Banned
    The gimmicky subscription businesses will probably lose interest but the useful ones will stick. As with anything else.
    {{ DiscussionBoard.errors[11542390].message }}
  • Profile picture of the author palmtreelife
    I've never been a part of a subscription box business as a user or seller. I get more excited from buying something on amazon and knowing it will arrive in 2 days than I would waiting for a monthly box to arrive at my door step - no matter how great or unique it was.

    I think it's difficult for a box business to survive right now with the "i want it now" obsession in society. Why wait a month for something (or even a week) when I can get it now...even if it costs me a little more.

    If a box company sends out 12 boxes per year, that's also a long time to keep someone's attention and desire to keep wanting your product. Yes, the industry leaders are doing things differently and offering something no one else can. That's different and more rare to achieve.
    {{ DiscussionBoard.errors[11542420].message }}
  • Profile picture of the author JPs copy
    It depends on what each market wants, and how they adapt.

    I don't see as many ads for Trunk Club these days, if any. Those have been replaced by Stitch Fix.

    The problem that Trunk Club and similar services created was you had to subscribe every month, creating a bill every month. In comparison to Stitch Fix, you just order when you want.

    Same with Netflix and how I used to get DVD's by mail. Now they're just creating shows every week.
    Signature

    John Peters | Copywriter & Direct Marketer
    Marketing Portfolio

    {{ DiscussionBoard.errors[11542431].message }}
  • Profile picture of the author King Manu
    From my perspective, I am having a hard time wanting to get even one of these subscription boxes, let alone more.

    That's because I like to buy what I want and how I want it, not depending on some subscription service.

    And I guess that's the case with the majority of people.
    {{ DiscussionBoard.errors[11542576].message }}
    • Profile picture of the author MichaelQuinn
      Originally Posted by King Manu View Post

      From my perspective, I am having a hard time wanting to get even one of these subscription boxes, let alone more.

      That's because I like to buy what I want and how I want it, not depending on some subscription service.

      And I guess that's the case with the majority of people.
      I agree, I'd never subscribe to one. I purchase things that I want, not what somebody else thinks I should purchase or thinks I might be excited about. What if I hate the box that shows up? Which I likely would. Not knocking the business model, it's just not for me as a consumer.
      {{ DiscussionBoard.errors[11542579].message }}
  • Profile picture of the author jamesandersonicb
    Subscription box businesses are not dying it's just changing to a new trend. Peoples love new stuff,if you're selling an old subscription box with the same product then it must gonna die. If you want to run your subscription box businesses then make your business up to date with the people's requirement.
    {{ DiscussionBoard.errors[11542675].message }}
  • I think in super niche categories, sub-boxes, are still the hit. My wife gets one with custom cosmetics, and I have has a bacon and several wine subscription boxes that I loved.

    However, to the OP point, I do think the space has become saturated, (as often happens in many trendy type categories) and there is a consolidation and retraction that happens as a market matures.

    Has anyone created a directory for sub-boxes? That might be interesting.
    Signature
    ==> Coming Soon == The Challenge To ALL Other Online Biz Systems
    xxx No eBooks - No Courses - No Coaching - No Masterminds xxx
    NO More Gimmicks :: Just Easy Profits :: 99.9% Done For You!
    {{ DiscussionBoard.errors[11542683].message }}
  • Profile picture of the author DABK
    I once thought about wine subscription... I wondered why would anyone buy wine that way. The particular program that got me thinking was selling people on the idea that they would experience wines they would not otherwise, be surprised by choices, choices made by awesome wine connoisseurs.


    I guessed that would be useful if you have no time to shop for, but the desire to get, different wines.


    But the only way I would have gotten on board was if they added something I could not get by going to my local wine store... Something that only they, or only a few people, could have delivered.


    Once, I went to buy to a wine store to buy a gift from someone and had the good fortune to be helped by the manager/owner, who knew wines.


    Gave me comparisons on wines and liquors with a bit of history and some other info that you can get if you put some serious effort into looking for it. Felt like a lesson worth having.


    I'd be joining for something like that... Otherwise, my local store is nicely stocked with more than I desire and, then, there's amazon.com too.
    {{ DiscussionBoard.errors[11542957].message }}
    • Profile picture of the author palmtreelife
      Something that only they, or only a few people, could have delivered.
      I feel like this was the whole idea behind the box subscription service. It was about getting something novel each month that you couldn't really get anywhere else. Then many jumped on that bandwagon to make a buck and took advantage of the idea (and subscribers) by making them FEEL they were getting something novel.

      And now that people have gained some sense and financial maturity, the box subscription service seems to be on the decline.

      I have no numbers to back that up though. I'm just going by the ads I used to see compared to the ads (0) I see now, and friends who have this service now (0).
      {{ DiscussionBoard.errors[11543479].message }}
      • Profile picture of the author DABK
        Well, it may have been the idea, but the ones I looked into, they did not implement well.


        The only thing they offered was saving me the time to look up a few items online. Not worth it.




        Originally Posted by palmtreelife View Post

        I feel like this was the whole idea behind the box subscription service. It was about getting something novel each month that you couldn't really get anywhere else. Then many jumped on that bandwagon to make a buck and took advantage of the idea (and subscribers) by making them FEEL they were getting something novel.

        And now that people have gained some sense and financial maturity, the box subscription service seems to be on the decline.

        I have no numbers to back that up though. I'm just going by the ads I used to see compared to the ads (0) I see now, and friends who have this service now (0).
        {{ DiscussionBoard.errors[11543848].message }}
  • I've attempted to contribute to this conversation twice, both times my post is being flagged as spam. So, apologies in advance for this worthless post, but who is the moderator that I need to request to have them look at the content of the post. Happy to make any changes necessary to be in compliance. Thanks
    Signature
    ==> Coming Soon == The Challenge To ALL Other Online Biz Systems
    xxx No eBooks - No Courses - No Coaching - No Masterminds xxx
    NO More Gimmicks :: Just Easy Profits :: 99.9% Done For You!
    {{ DiscussionBoard.errors[11543017].message }}
  • Profile picture of the author sparrow
    Nothing really dies, the winners adapt
    {{ DiscussionBoard.errors[11543707].message }}
Avatar of Unregistered

Trending Topics