Which video creation software for explainer video???

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There are so many packages of video creation software out there. I am finding it very confusing.
I saw Toonly, EasyVsl, Create etc. etc. I don't know how to pick the best software for a layperson (non techy!!) who wants to do an explainer video about a physical product. I don't need screen capturing.
Can anyone recommend software that they use?
#creation #explainer #software #video
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