I am very new to e-commerce.
We have a niche product in boating. We sell an additive for any boat bottom paint to reduce haul outs which could save thousands of dollars.
I created a shopify store and did some advertising in boating magazines. Tried Facebook ads as well.
Didn't really work. Just sold 2 in 3 weeks.
My question is what else can I do to promote this product? There is no competition so it is all about marketing. But as I said.... I have no idea how to do it.
Maybe your experience might help.