I've had a UK .co.uk website for almost 10 years, which does well and is where most of our traffic and orders comes from.
I've also had a .com for north american users for the past 3 years, basically to rank better over there (as i guess US sites do better than UK sites for the same product in their country)
The content on the .com is written in american english, and it's all unique content and i basically wanted our ecommerce store to do well over there as opposed to just offering USD as an option on our UK site and shipping from the UK.
The .com does siginficantly worse, and i'm starting to think having 2 websites is more work to manage than its worth.
I just wondered if you thought it would be best to just scrap the .com site and just redirect it to the UK site and offer USD as a currency, or you still feel offering multiple sites is the best approach to reach people in their country rather than generating it all from one?
Again the main point was to reach as many people as possible in each country for said product. The audience in the US is more aware of this product too, hence the reason to expand over there 3 years ago with a fresh site.
Any advice would be greatly welcome.