The trouble with Fred Lam's training is that he's always talking to people who are at very different levels. There's not much one-on-one advice.
What I'm trying to figure out is what I should expect in the beginning. I think my site looks very nice and everything is set up correctly, but I'm not getting many sales yet.
When you're starting out with a "cold" Pixel, do you have to start running Facebook ads for many days before you get a sale?
I've tested a number of different ads for different products, but I've only gotten a handful of actual orders. I can achieve good CPC and CTR, but very few Add to Carts and fewer Orders.
If you had just started an eCommerce site and found a good product and good targeting, how quickly should it take to start getting sales?