Help with Campaign Launch

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Hey Warrior Fourm,

I am running an ecommerce weight loss website with a budget of roughly $1000 for adspend. From your personal experience, what traffic source(s) do you recommend to start with setting up campaigns.

From my understanding, I have ran a few campaigns for different angles (lead generations) however, this is the first time I am promoting ecommerce. I do want to try running search campaigns with bing ads as well as native advertising with Taboola. However, if you do kindly have a better alternative so that I am not chasing my tail, I would greatly appreciate it.

So, I understand that someone can make just about any traffic source work well for them but from your personal experience with ecommerce or more specifically weight loss (fat burner L-caritine/ Garcinia Cambogia) What traffic sources worked best or which traffic sources do you recommend?

I am using a custom landing page, with infographics, video advertising, with 3 well written ebooks + work out course to lose 15 in 30 days as my unique value proposition.


Thanks for your time and I appreciate any advice or insight,

Cheers.
#campaign #launch
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  • Profile picture of the author dave_hermansen
    A lot of this comes down to profit per order because if it is not high enough, you simply cannot afford some kinds of advertising. Normally, a well-constructed Facebook campaign works pretty well with weight loss products.
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    • Profile picture of the author thefreedomchaser
      Originally Posted by dave_hermansen View Post

      A lot of this comes down to profit per order because if it is not high enough, you simply cannot afford some kinds of advertising. Normally, a well-constructed Facebook campaign works pretty well with weight loss products.

      I'd agree - with tight controls around audiences, you can't really go wrong with Facebook. Adwords might also be worth looking at if you have a niche product, but be very wary of bidding on generic 'weight loss' terms or your Adwords budget could be chewed up in the blink of an eye. Maybe sign up for a new account and you will probably receive $100 in free Adwords credit to trial some niche / long-tail keywords that you can double down on if they work.
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