How to generate more sales on my ecommerce site.?

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What are the best tactics for increasing eCommerce sales and traffic, while I have some unique and useful products at our eCommerce website?
#ecommerce #generate #sales #site
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  • Profile picture of the author cheese1688
    Originally Posted by mindtricks18 View Post

    What are the best tactics for increasing eCommerce sales and traffic, while I have some unique and useful products at our eCommerce website?
    First, tell what you have tried so far and what results you got.

    There are zero cost ways and paid ways to acquire traffic, free is posting your niche facebook group and paid are using paid facebook ads (it require some knowledge to test and find winning campaigns).
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  • Profile picture of the author DomMitton
    Increasing sales could be doing CRO on your website and changing things like buttons, headlines, better copy on your products, etc.

    When it comes to traffic for eCom websites, you need to tweak your fb ad campaigns and see what works the best for you.
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  • Profile picture of the author RuskinF
    Marketing and sales are mostly based on trial and error methods. You need to throw things at the wall after careful consideration and hope it sticks.
    That is what I think marketing and sales are.
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  • Profile picture of the author babitasingh
    you shared really very valuable information here. i have a shopify store and did many campaign with Facebook ads.



    Recently i tried Facebook influencer marketing by providing them referral commission on every sell and this work better than Facebook ads.
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  • Profile picture of the author last1
    All of the experience of mine is: Select the right products then make good reviews and use the right keyword
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  • First thing is to generate targeted traffic and a good conversions funnel in the following order: Awareness (Targeted traffic Organic, PPC, Social Media and more), build Interest (Quality Content in your Website, Blogs, Product Reviews etc), next is Desire (More detailed information for example send in emails for consideration), lastly, is Action, the most important and final step generating the sale! (Perhaps use a promo code to close the sale)
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  • Profile picture of the author Bot juggler
    Using Social proof notifications can really help increase sales
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  • Profile picture of the author Kozy
    First of all, make sure you have a good converting store. What is your conversion rate? If it's very low you should focus on increasing that before using more time on driving more traffic.

    Secondly, follow a funnel. A lot of people tend to only focus on the lower funnel because it can temporary drive a lot of sales. Like 7-15x ROIS. But if you don't continue to fill up your funnel, you won't see continous results.

    Upper funnel:
    The goal should be at getting attention around your brand, your company and people who have never seen or experienced your products.

    I usually use a mix of facebook ads, instagram ads, display ads and youtube. With a mix of picture, text and video ads. Focus on storytelling, and move away from your products, talk a bit about the value in your products and what other people think of them (PR).
    ex. videos that show how easy the problem is and the companies values

    Look-a-like, behaviour, search intent and demographic are usually the way to go.

    A very important part of your funnel are to exclude people from this part of the funnel when they have visited your website.
    Remember -> Create attention in this stage, not engagement. It's not the goal. Don't use call-to-actions etc.

    Mid-funnel
    The customer have seen your brand and your product but still aren't ready to buy. Focus on USPs, use a lot of testimonials, use-case and how to videos.
    Make a popup and grab their email
    Facebook ads, instagram ads, display ads, email, youtube, google shopping, influencers.
    Demographic, search intent and behavior, look-a-like ads, mail flows, maybe retargeting
    Exclude them if they have bought or subscribed to your email.
    Video that show how the product works and pictures with USPs, testimonials and reviews.

    Lower-funnel
    Your goal here are sales and conversion
    Use a lot of product information, USPs, urgency, remove objections, and use call to actions.
    facebook retargeting, instagram retargeting, google shopping, email, youtube remarketing, bing search remarketing, affiliate.
    Pictures with reviews, testimonials, USPs, price and call to actions.

    Retention
    Focus on creating loyality. Use pictures and videos with tips on how to use the product.
    Instagram ads, google ads, youtube ads, email flows, even linkedin. Use a lot of retargeting and email.
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  • Profile picture of the author Jorge 2
    You need to hire an expert marketing team who can promote your website in Search Engines and Brand your Products on Social Media
    And if you have a good budget, than you should go for paid advertising, this will increase your sales.
    In addition to all of them, get someone on your customers support who convince your viewers to buy your products.
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  • Profile picture of the author supershoesclub
    Do blog post for your products and promote your blog on social sites and use facebook marketing ads to promote. for long terms SEO method, u should join some forum and discussion group to get more new visitors
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  • Profile picture of the author subin raj
    By creating the sales ads we can get more sales. Now we will get sales ad on both Facebook and google ads
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  • Profile picture of the author Ron Jaradat
    The best place to start is to add a cart abandonment tool and an email flow to follow. Add a promotion wheel, optimize your fonts and colors (research eCommerce color psychology), and improve your copywriting.
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  • Profile picture of the author optimiserteam
    You can try to bost your product by social media share like facebook,youtube etc
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  • Originally Posted by mindtricks18 View Post

    What are the best tactics for increasing eCommerce sales and traffic, while I have some unique and useful products at our eCommerce website?
    You can increase high quality traffic by trying to rank for buyer keywords on Google. In order to do this, you must first target keywords that have a healthy monthly search volume, optimize your sites' pages for those keywords, and then build backlinks using those keywords (and their variations) as anchor text.

    Once you have the traffic flowing into your site, you can increase conversions by adding: a lead capture form and then following up via an autoresponder, exit popups, social proof, etc.
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  • Profile picture of the author Garuiz
    If you have experience with digital marketing you can start on Facebook ads or google ads. Generating quality content with the right ads campaign can help you improve your sales.

    Now if you have the budget I would recommend hiring a freelancer or agency who could take care of your digital marketing for you.
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  • Profile picture of the author luciesmazanska
    use social media and other platforms where you can engage with others...write some articles and post also on youtube all of those are free options but you can do some paid ads .
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  • Profile picture of the author sec1
    Most if not all of the advise provided has not taken into consideration your range of unique products. It would help to know exactly what your unique range of products are to provide the best advise to generate more sales. Given everyone knows the unique products I am confident someone will offer advise that will blow your mind and not a marketing budget!!!!
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    • Profile picture of the author DWolfe
      Originally Posted by sec1 View Post

      It would help to know exactly what your unique range of products are to provide the best advise to generate more sales. !
      The original poster does not need to tell us what his products are. That would just give some the idea to compete with or steal his ideas.
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  • Profile picture of the author Ashlynjohnson
    If you want to generate new leads or Sales on your website there are many things to do like PPC, Social media Marketing, SEO.
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  • Profile picture of the author kyliejenner
    If you want to generate sales, setting up a store is not enough. You need to know how to market your store, so that sales actually occur. You have a very powerful SEO (Search Engine Optimization) which helps you to increase the traffic and in turn helps in boosting your sales. Social media & PPC (Pay Per Click) are the best way to quickly generate sales for your eCommerce store. However, if done properly, paid traffic can, in fact, be quite affordable and once you have a winning campaign, paid traffic can really take your business to the next level.
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  • Profile picture of the author JonPappasCBDNJ
    Optimize your store for conversion...
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  • Have you tried google my shopping? Still pretty cheap and very popular
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  • Profile picture of the author Martin smith
    Best tactics for increasing eCommerce sales and traffic that can help you grow the sales on your eCommerce websites.
    best tactics are
    Conversion Rate
    For an ecommerce website, the conversation rate is a percentage of users who visit the site and end up purchasing from it. This percentage is in regards to the total number of visitors and the ones who are actually doing the buying.
    Generating Website Traffic
    An ecommerce business relies mainly on its website. Therefore, it is more important first to generate traffic on the site.
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    • Profile picture of the author DABK
      Why not not do that. Instead, do a/b testing.



      Start with a good funnel, pick an advertising method, then test.


      Can drive people to the site with SEO, ads, article marketing, solo ads, and so on.


      Originally Posted by Martin smith View Post

      Best tactics for increasing eCommerce sales and traffic that can help you grow the sales on your eCommerce websites.
      best tactics are
      Conversion Rate
      For an ecommerce website, the conversation rate is a percentage of users who visit the site and end up purchasing from it. This percentage is in regards to the total number of visitors and the ones who are actually doing the buying.
      Generating Website Traffic
      An ecommerce business relies mainly on its website. Therefore, it is more important first to generate traffic on the site.
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  • Profile picture of the author martworld
    Google and FB ads is the best way to earn with ecommerce sites
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  • Google shopping is highly recommended for this, set it up in the merchant centre and there is a course in the google ads partner that allows you to follow a step by step process on how to sell individual products to targeted individuals
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  • Profile picture of the author Seo Duninya
    Go for FB ads, they work just fine these days, apart from this use source like qoura and others
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  • Profile picture of the author allegandro
    One of the main things is getting your products in the right way in your webshop.

    Too often I come on e-commerce websites where too much information is missing or incomplete. Other problems can be that your products are not correctly priced or out of stock. All this will turn a client away and leave your website without buying anything.

    That is why, make sure your products are uploaded in the right way, with the right information.
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  • To increase your traffic first do keyword research and select the high volume keywords and then do seo. Create a social media pages and post regulary.
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  • Profile picture of the author EverthingoShop
    watching very useful tips
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  • Profile picture of the author April Jesser
    For more sales, start pitching your audience with email marketing and start working on paid ads on Facebook as well as on Google.

    Create classifieds with high quality content for the country or city you are targeting. This will too help in sales.
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