In comparison, older Instagram shoppers have a lower percentage usage at 34% for ages 25-34. This signifies that Instagram has naturally transformed from a photo-sharing app to a transactional app.
For those in the know, Instagram Shopping lets retailers tag items featured in their post to indicate that they are for purchase. Hence, tagged items are more like to drive direct consumer sales among app users particularly in such product niches as fashion, beauty, and interior decorating.
What about you? Have you tried using Instagram as an alternate ecommerce platform?