Instagram sees an increased shopping use among Gen Z users

by WF- Enzo Administrator
1 replies
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Not the most obvious, nor a top of mind when you wanna shop for a new pair of brogues, but in a survey done by analytics firm GlobalData, 39% of online shoppers in the UK aged 16-24 have used Instagram Shopping to buy something.

In comparison, older Instagram shoppers have a lower percentage usage at 34% for ages 25-34. This signifies that Instagram has naturally transformed from a photo-sharing app to a transactional app.

For those in the know, Instagram Shopping lets retailers tag items featured in their post to indicate that they are for purchase. Hence, tagged items are more like to drive direct consumer sales among app users particularly in such product niches as fashion, beauty, and interior decorating.

What about you? Have you tried using Instagram as an alternate ecommerce platform?
#gen #increased #instagram #sees #shopping #users
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  • Profile picture of the author engravingnation
    Well, that makes sense to me. Most people don't like change. That's basic human behavior. Millennials are less likely to adapt to buying through IG, whereas Gen Z is still adapting to IG as a platform. They're more receptive to new features (IG shopping was released last year), coupled with the fact 16-24 is the age most are getting their first job, disposable income... buying through their new "stomping grounds" seems sensible.
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