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Google brings free listings to its Shopping results

by WF- Enzo Administrator
9 replies
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Google announced in a blog post that they're opening up its Google Shopping search results to unpaid, organic listings.



This move is seen as a response to the mass quarantines and lockdowns where most brick and mortar stores are closed, and have resorted to online delivery. And this is where Google Shopping comes to play.

Per Bill Ready, Google's President of Commerce:

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings."

Opening up to all merchants is advantageous to both Google, and sellers and consumers. This also gives merchants more visibility in search results.
#brings #free #google #listings #results #shopping
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  • Profile picture of the author Sb7996
    Nice topic Google brings free listing
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  • Profile picture of the author pentaxial
    As Google opens shopping ads as free to us, but it also one of technique as now the unpaid customers will run campaign the see the results, but i am not sure about the end result because of transportation
    Anyway, Good help at this quarantine situation , Thanks
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  • Profile picture of the author dave_hermansen
    As usual, Google does a very cryptic job communicating. This seems more like a PR ploy than anything. Are we to believe that free ads will receive the same exposure as paid ones? I'm thinking not!
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    • Profile picture of the author eccj
      Originally Posted by dave_hermansen View Post

      As usual, Google does a very cryptic job communicating. This seems more like a PR ploy than anything. Are we to believe that free ads will receive the same exposure as paid ones? I'm thinking not!
      They won't.

      Paid ads will still show at the top or side when a keyword triggers Google Shopping Ads. But if you click the shopping tab then your stuff can rank in there.
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  • Profile picture of the author kenkashop
    Thanks for sharing it. But I think the listing have to run advertising.
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    • Profile picture of the author Monica8297
      Yes! You are right. I agree with you to this point.
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  • Profile picture of the author akolipenoukou
    Google opening up its Shopping search results to unpaid, organic listings is welcome news.


    In these times of mass quarantines and lockdowns, brick and mortar stores will appreciate this.

    It's good that Google is thinking of retailers, shoppers, and advertisers. But knowing the appetite of big capitalist companies for money, my question is, what is hiding behind this "philanthropy"? Is it genuine or interested? Maybe time will tell.
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  • Profile picture of the author digital55
    This should be good for ecommerce sellers.

    A good way to gain more product exposure and see if the product warrants investing in paid ads.
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  • Profile picture of the author ra42
    great idea , for free , most will like it and comfortable.
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