Google launches new video review and shopping platform

by WF- Enzo Administrator
2 replies
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Google just launched a new product showcase platform, Shoploop, with the aim of tapping into the rising popularity of short-form video.

Shoploop enables people to share their product experiences via short video clips. Per Google:

"The experience on Shoploop is more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site. All Shoploop videos are shorter than 90 seconds and help you discover new products in an entertaining way, whether you want to try at-home nail stickers, revive your second-day hair or get a concealer that gives full coverage."
The thing about Shoploop is that it isn't really an app per se (it doesn't have a downloadable app), but more of a web app that's available only on mobile devices by going to

Shoploop is Google's effort in ramping up ecommerce development in response to the coronavirus pandemic where there's a sudden surge in online shopping engagement.

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#google #launches #platform #review #shopping #video
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