
Marketing / selling art
I"m wondering if any of you could shed some light on the best way to approach this situation i'm faced with.
I"m an artist with my own silkscreen print studio based in the uk.. I've been developing a style of mainly abstract and geometric themed work over the past 13 years or so. Working heavily with experimental screenprint process and really uncovering the magic that can be achieved with this method of printing. I've survived off the sales of my prints during this time bar having one regular graphics client that provided me an emergency back up just in case sales ever slowed down. Unfortunately due to whats going on in the world with this virus business my client can no longer put on large events so my back up job has vanished over night..... Worrying times. However i'm still confident by stepping up my reach and generating new sales i can make the sales of my art cover the loss of my client.
The work that i'm making has broad appeal but works perfectly in modern living / office / studio environments and i really need to get it in front of the right kind of audience and really start making more conversions. I've got a set of shelves in my studio floor to ceiling that is full of stock thats available to buy from my website so that is not an issue. Plus i'm making new work every single week. I need to get my ware in front of interior designers, business owners and also individuals looking for new work for their homes.....
I've experimented with facebook ads and i've had quite a lot of sales just by driving cold traffic to my site but its costly and is of a hit and miss nature. I'm wondering if anyone can shed any light on all of this and give me some guidance...... Although i've done well to keep things running all these years i know i could be doing a lot more sales. Lot of room for improvement...
I do have my site live online - its called glass siren studio if you need any background and need to see what i'm doing....
Any help in this matter would be greatly appreciated.....
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