I've developed a physical product that I'm trying to sell via my website. It's a kit which allows you to make lanyards, fix/improve backpacks/luggage, restring your shoes and many other things with shock cord(bungee cord). Could be nobody wants the product...
I'm not sure how to communicate what my product does. It's very useful in a diverse range of applications, but it's diversity makes it hard to choose talking points for my marketing.
I'm also having trouble building a customer avatar. Basically this could appeal to anybody who does outdoor recreation or works with a lot of tools. My plan is to target the really enthusiastic "Every Day Carry" guys who are already spending thousands on lights,knives,etc and try to expend after capturing that segment of the market.
Because the product is very creative, there's a possibility people will post their creations online making future customers more understanding of the product.
I've done a tiny forum promotion which sold 1 unit and I've run $70 in Google ads which sold 0.
The Google ads keyword report shows that the people were probably looking for a different type of product.
What do you guys think? I'm considering attempting some video ads showcasing the product on Youtube(linking to my funnel of course.). Perhaps also reaching out to smaller Youtube channels in the genre which may be open to doing a review in exchange for the product.