If you're interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue. Google Analytics for your Shopify store may seem like a daunting prospect, but in this guide, you'll find answers to these common questions and challenges:
- What is Google Analytics?
- How to Implement the Google Analytics Code on Your Shopify Site.
- What to Track with Google Analytics.
- Key Metrics to Know in Google Analytics.
What Is Google Analytics?
Google Analytics is a free web analytics platform that websites can implement throughout their website to track a variety of metrics. These include traffic, click-through rate, conversions, bounce rates, time on-page - and a lot more. This free tool provides priceless information to help business owners to run a successful online store.
As an online store, you likely run a variety of ads, work with influencers, and run email campaigns. All of these marketing campaigns will link back to your website. With Google Analytics properly implemented, you will be able to determine whether your campaigns were effective. You can see how many users interacted with your campaign, how many converted, and the total revenue generated through your efforts.
This essential data analytics platform will also enable you to see all of your marketing funnels in one place. The holistic view will allow you to see total sales and average order value, and you will be able to generate custom reports that highlight the metrics that are most meaningful to your business.
Why Do I Need Google Analytics If I Already Have Shopify Analytics?
You may be thinking your Shopify Analytics platform offers all of the information you need to make an educated business decision. But while this provides a general summary of how your store is performing, it does not give you all the information you need to make the best-informed business decisions. Your Shopify Analytics dashboard can show you total sales, average order value, and conversion rate. It also has pre-built reports that require very little setup on your part.
- If you are looking to compare different traffic sources or what types of devices are commonly used when making a purchase, you will not be able to see this breakdown unless you use Google Analytics.
- You can also use Google Analytics to identify how users engage with your site. If you discover your site is primarily visited through a mobile device, your team can begin to optimize your store's UX experience for those end users.
- Google Analytics is a little more difficult to use, but it is the best tool to give a robust overview of how customers interact with your online store. You can gather information needed to segment your customers into more effective marketing funnels and create marketing campaigns that scale with your business.
- All of this information is free with Google Analytics. If you want to access more reports with Shopify, you will need to upgrade to a more costly plan.