One product page with variants vs. separate product pages
I sell a single product (apparel) that comes in a dozen different designs. Aside from the designs, everything else is identical.
I am wondering whether or not to create 12 separate product pages, or one product page with 12 variants.
My main ad platform is Google Ads, so I'd be especially keen to get any feedback with this platform in mind.
My PROVEN ecommerce process, as seen on: Fox Business News, the NY Times & Flippa