Instacart and Walmart Canada launch virtual convenience store

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A new article on Adweek reports that Instacart recently announced it has expanded its partnership with Walmart Canada to include a virtual convenience store pilot in Toronto.

According to Instacart:

Today, we're excited to share that we've expanded our collaboration with Walmart in Canada to launch Walmart Now - a new virtual convenience store pilot powered by Instacart Platform and facilitated directly through existing Walmart stores. Available on the Instacart App and at, built with Carrot Storefront, Walmart Now is the first virtual convenience store available in Canada and gives Walmart customers within the pilot area in Toronto access to a wide assortment of fresh groceries, pantry and household essentials, snacks and more for delivery in as fast as 30 minutes.

The Walmart Now pilot is powered by Instacart Platform, a suite of enterprise-grade technologies that provide retailers across North America access to the tools they need to launch and support new e-commerce and fulfillment offerings for customers. To power the white-label e-commerce experience for Walmart Now, Walmart utilizes Carrot Storefront, an end-to-end whitelabel e-commerce solution, in addition to the Instacart App, to offer convenience delivery in as fast as 30 minutes to customers.
Called Walmart Now, the virtual store offers nearly 4,000 items for delivery in as fast as 30 minutes with service powered by Instacart and orders fulfilled from 10 of the retailer's stores, according to a Walmart. The service, which is available on Instacart's app and the Instacart-powered Walmart Now site, utilizes some of the technology company's new retail services unveiled in March.

The virtual c-store comes at a time when Instacart is ramping up its service offerings and facing growing competition to enable rapid delivery for retailers.
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