With some 93% of consumers utilizing online reviews in their purchase process, the impact of fake reviews has become increasingly significant, which is why the bigger players in the space are now launching legal action to establish new precedent to prosecute fake review sellers.
Meta filed a lawsuit in California over the use of fake reviews on Facebook back in March, and now, Amazon is launching its own legal action, which also targets Facebook, in the form of Facebook groups that organize and solicit fake Amazon product reviews.
"Amazon today filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products. These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon's stores in the US, the UK, Germany, France, Italy, Spain, and Japan."
Amazon went on to say that these groups are responsible for fake reviews for hundreds of products listed on its platform - from car stereos and camera tripods.
|"One of the groups identified in the lawsuit is "Amazon Product Review," which had more than 43,000 members until Meta took down the group earlier this year. Amazon's investigations revealed that the group's administrators attempted to hide their activity and evade Facebook's detection, in part by obfuscating letters from problematic phrases."
|"Amazon will use information discovered in this legal action to identify bad actors and remove fake reviews commissioned by these fraudsters that haven't already been detected by Amazon's advanced technology, expert investigators, and continuous monitoring."