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How do you find and understand the conversion rates of your Amazon products?

by WarriorForum.com Administrator
4 replies
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A new article on Search Engine Journal offers some great advice about options other than expensive, often inaccurate paid-for solutions.



As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates conversion rates and where to find the data.

Amazon provides a few ways to monitor your listings' conversion rate. Monitoring your conversion rate on Amazon can help you to:
  • Identify de-indexing events.
  • Assess the effectiveness of your advertising targeting.
  • Verify listing changes have improved conversion.

Tracking your conversion rate helps you better understand how changes you have made to your listing - or changes to the marketplace - have affected your sell-through rate. While Amazon looks like one cohesive marketplace on the outside, it is made of much smaller platforms on the back end. Depending on the type of physical product you are selling, your listing might be on:
  • Amazon Seller Central.
  • Amazon Vendor Central.
  • Amazon Kindle Direct Publishing (KDP).
  • Merch by Amazon.
  • Amazon Handmade.

The bad news is, Amazon only provides conversion rate data on a few of its selling platforms, and it is not currently possible to get an exact conversion rate from a product you are not currently selling on Amazon.

The good news is, this article provides some excellent advice on how to get usable metrics without breaking the bank! Let me know if any of these options work for you.
#amazon #conversion #find #products #rates #understand
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  • Profile picture of the author savidge4
    If you are selling an item on Amazon.. say a pink Giraffe stuffed animal.. you can look at the conversion rate for the item you are selling... you CAN NOT see the conversion of the same item someone else is selling.

    Unlike eBay... where you can search a specific item and see the number of items listed, and then see the number of items sold in the last 90 days- with Amazon, you have absolutely no way of knowing.

    From what I have seen... the paid tools that are supposed to extract this information are far from accurate. I have checked many of them against Items I actually sell and the numbers are NEVER accurate. You cant "extract" data that doesnt exist. I know the Amazon API pretty well and that data is simply not available.

    I personally use the eBay data to determine the plausible sell through rate on multiple platforms... it may not be dead on accurate for say Amazon or Etsy... but it will put you in the ball park.
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    Success is an ACT not an idea
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  • Profile picture of the author logyrat
    Many thanks to the author for sharing this article, very helpful! I am new to this topic and want to try my hand at sales. Tonight all evening I am engaged in reading articles about amazon, I want to become more experienced in this topic. As a layman I have noticed that every year due to the competition sellers are trying harder and harder to promote their products. I think the lion's share of success now depends on the creativity of the seller. Conversion analysis is a useful thing, it would help a lot with the promotion of goods, it is a shame that you can not use the experience of other sellers for yourself... "learn from others successes" so to speak =) eBay is better in this regard, maybe consider it as an option to start ...? I would be happy if you could share more articles about amazon sales!!!
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  • Profile picture of the author firsthub
    Very useful information!!! I am new to this information and extremely supportive. Will be more helpful and happy if you share more information about e-commerce.
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  • Profile picture of the author Wealthkey
    Originally Posted by WarriorForum.com View Post

    A new article on Search Engine Journal offers some great advice about options other than expensive, often inaccurate paid-for solutions.



    As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates conversion rates and where to find the data.

    Amazon provides a few ways to monitor your listings' conversion rate. Monitoring your conversion rate on Amazon can help you to:
    • Identify de-indexing events.
    • Assess the effectiveness of your advertising targeting.
    • Verify listing changes have improved conversion.

    Tracking your conversion rate helps you better understand how changes you have made to your listing - or changes to the marketplace - have affected your sell-through rate. While Amazon looks like one cohesive marketplace on the outside, it is made of much smaller platforms on the back end. Depending on the type of physical product you are selling, your listing might be on:
    • Amazon Seller Central.
    • Amazon Vendor Central.
    • Amazon Kindle Direct Publishing (KDP).
    • Merch by Amazon.
    • Amazon Handmade.

    The bad news is, Amazon only provides conversion rate data on a few of its selling platforms, and it is not currently possible to get an exact conversion rate from a product you are not currently selling on Amazon.

    The good news is, this article provides some excellent advice on how to get usable metrics without breaking the bank! Let me know if any of these options work for you.
    I can't even Thank you enough for sharing this! I have been on amazon for years and I still get lost. This was definitely worth the read.
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