TiKTok rolls out in-app shopes in the US

by WarriorForum.com Administrator
4 replies
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While its in-app buying experience hasn't taken off as quickly as it would have liked, TikTok is gradually increasing its in-app purchasing choices and shifting its attention to in-stream commerce, with the platform introducing the first step of its TikTok Shops integration in the US late last week.



TikTok Shops, as seen in this example, are located on profiles in a different tab where users can browse products and even make purchases without leaving the app.

TikTok debuted Shops in the UK last year, followed by Southeast Asia, but it hasn't yet become an all-encompassing business solution within the app.

TikTok's Shops rollout in the UK was plagued by challenges, which were exacerbated by internal issues with personnel management and unattainable incentive targets. TikTok was forced to dial back its plans for an expansion into Europe as a result, but it is now focusing on the US market, which might be a much more lucrative drive.

The opening of stores with selected US companies is the latest in a series of initiatives taken by TikTok to increase the emphasis on in-stream buying.

TikTok has also been striving to promote shopping live-streams in order to increase commerce interaction, and even more intriguingly, it has been recruiting for jobs in US-based fulfillment centers, which would provide customers with expedited delivery and returns.

This might be a significant step toward transforming the platform into an eCommerce powerhouse, enhancing delivery performance and response based on sales activity within the app.

Chime in.
#inapp #rolls #shopes #tiktok
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  • Profile picture of the author Wealthkey
    Originally Posted by WarriorForum.com View Post

    While its in-app buying experience hasn't taken off as quickly as it would have liked, TikTok is gradually increasing its in-app purchasing choices and shifting its attention to in-stream commerce, with the platform introducing the first step of its TikTok Shops integration in the US late last week.



    TikTok Shops, as seen in this example, are located on profiles in a different tab where users can browse products and even make purchases without leaving the app.

    TikTok debuted Shops in the UK last year, followed by Southeast Asia, but it hasn't yet become an all-encompassing business solution within the app.

    TikTok's Shops rollout in the UK was plagued by challenges, which were exacerbated by internal issues with personnel management and unattainable incentive targets. TikTok was forced to dial back its plans for an expansion into Europe as a result, but it is now focusing on the US market, which might be a much more lucrative drive.

    The opening of stores with selected US companies is the latest in a series of initiatives taken by TikTok to increase the emphasis on in-stream buying.

    TikTok has also been striving to promote shopping live-streams in order to increase commerce interaction, and even more intriguingly, it has been recruiting for jobs in US-based fulfillment centers, which would provide customers with expedited delivery and returns.

    This might be a significant step toward transforming the platform into an eCommerce powerhouse, enhancing delivery performance and response based on sales activity within the app.

    Chime in.
    I mean with the way the Economic is right now ruling that out is good for individuals but bad for business's because 80% of people find it much easier to shop in app than on web or in person. Tiktok know exactly what they are doing
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    • Profile picture of the author Artkantos
      Originally Posted by Wealthkey View Post

      I mean with the way the Economic is right now ruling that out is good for individuals but bad for business's because 80% of people find it much easier to shop in app than on web or in person. Tiktok know exactly what they are doing
      They are pretty clever, you can't deny that. They have captured the "goldfish attention" gen, the next years don't look good for small businesses, but obviously, they don't care much about that, attention is what they crave, the new oil...and they know how to extract it
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  • Profile picture of the author JamesMan
    well some users can find it more engaging while browsing tiktok then you just click and redirected to another browser for their shop.
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  • Profile picture of the author Kay King
    TikTok is adding functions - in order to get as many people using it as possible and to accumulate the max amt of data on those people.


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