Online shoppers spent $64.59 billion for the first three weeks in November -- a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion.
A silver lining
Adobe says the fact that spending hasn't dropped from 2021's pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend. "Ecommerce has remained resilient thus far per Adobe Analytics, a strong start to the season," the report said.
Total sales expected to rise. The company said it expects total online sales for November and December to be $209.7 billion this year. That's up 2.5% from 2021 when sales rose 8.6%, and far below 2020, when they were up 32.2%.
Cyber Week -- the five days spanning from Thanksgiving to Cyber Monday -- is expected to bring in $34.8 billion in online spending, a 2.8% increase from last year. That would be 16.3% of November-December spending.
The day we all go back to work is again expected to be the year's biggest online shopping day, generating a record $11.2 billion in sales. If that holds, it would be a 5.1% increase from last year. In 2021 consumers spent $10.7 billion on Cyber Monday, a 1.4% drop from 2020. Total Cyber Week spending that year also slipped 1.4% to $33.9 billion.
Black Friday is less important. With holiday shopping and sales now spread out over two months, Black Friday isn't as important to online shoppers. It is expected to see $9 billion in online sales, up 1% from last year, while Thanksgiving Day is expected to be down 1%, at $5.1 billion.
The company bases its analysis on over a trillion visits to U.S. retail sites, covering 100 million SKUs and 18 product categories. Adobe will be updating its Holiday Shopping Trends and Insights report throughout the season.