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What's the best strategies for new company to get sales for their products?

by mikehende
10 replies
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Hey guys, I would appreciate some help with this please. A new small company is getting into 'RFID Wristbands', they have a small budget of like $600. Doing some initial research on google is showing ID&C company as the no.1 then PC Nametag at no.2 and Wristband Resources as No.3. But also everything I am seeing in the SERPS for this keyword shows way too much competition plus my research on Ahref for those 3 companies.

I am thinking best option might be to try email marketing with targeted lists? Not SEO or Adwords or SM ads or postings, what advice can you guys give for them to try to get some sales or start ranking and where please? They do not have a GBP yet, only a website. Thanks.
#company #products #sales #strategies
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  • Profile picture of the author Jamell
    I would start a blog and drive targeted traffic to my website .

    When it comes to key words you should explore long tail search terms as well as short term key words and see what combination works the best .

    There is no 1 aize fita all.
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  • Profile picture of the author Tootsie68
    With such a tight budget, focusing on targeted email marketing and optimizing your website content is a smart move just make sure to really highlight what sets your RFID wristbands apart.
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  • Profile picture of the author mikehende
    Thank you very much guys. I am thinking to do some light SM, create the GBP, some quality unique content blogging with some quality backlinks and focus mainly on targeted email lists.
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  • Profile picture of the author Abraham Israel
    Hey there Mikehende,
    I have a little hint on your request here,
    With a $600 budget, focus on targeted email marketing by building a quality list, (The list relating to your business and your brand) personalizing content, and using A/B testing. Set up Google My Business to boost local SEO. Invest in content marketing with blogs and how-to guides. Explore partnerships, affiliate marketing, and engage in niche forums for direct promotion. Lastly, leverage local networking at events for in-person outreach. These strategies are cost-effective and can drive initial sales and visibility. You can also do little webiste promotion, due to the nature of your website, website promotion is on of the best way to rank websites.


    [edited by moderator: please do not solicit PMs or personal contact]
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    • Profile picture of the author mikehende
      Thanks Abraham, mind if I ask exactly what type of 'website promotion' you are recommending please?
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  • Profile picture of the author mikehende
    Guys, in addition to targeted emailing, I am thinking of trying some facebook audience Ads, good idea?
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    • Profile picture of the author Edison Dunphy
      If your product isn't attractive enough, you'll just end up giving money to Facebook.
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    • Profile picture of the author Alpine M
      Trying to sell to cold traffic on Facebook is tough unless it's a product that is impulse buy. I have no idea though if RFID wristbands are that as I know nothing about them.
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  • Profile picture of the author Edison Dunphy
    Spend $200 on inventory, $200 on website SEO, and $200 on advertising.
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  • Profile picture of the author Olivia H
    Given the company's $600 budget and the competitive RFID wristband market, email marketing with targeted lists is the best approach.

    1. Acquire or build targeted email list focused on industries or events that use RFID wristbands.
    2. Create personalized and compelling email content highlighting the value proposition and including strong calls-to-action.
    3. Use email marketing tools for automation, segmentation, and tracking.
    4. Follow up with leads through drip campaigns and gather customer feedback for future marketing.
    5. Set up a Google Business Profile for local SEO and consider small-scale retargeting ads if budget allows.
    6.Monitor and adjust campaigns based on performance metrics.
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