Newb needs help planning dropship store

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This is my first post on the site. I've read a bunch of different IM books in the past.

Recently I got the opportunity for potential investment, and I'd like to start an online store that uses dropship fulfillment.

From my limited understanding my plan is to land on a niche. Have an informative blog on the site pertaining to that niche. Dropship products (thinking of signing up for worldwidebrands). Using an API for auto fulfillment. Having an affiliate program to help generate sales. Using ebay auctions to generate some traffic to my site. Using web analytics to tweak pages for conversions and to measure ROI on PPC. Having a newsletter for customer retention and maximizing lifetime revenue per customer. I'd also be creating facebook, and twitter accounts to let people know about new products, promotions, and blog posts.

I have a few questions.

1. Am I leaving any turn unstoned?

2. I'll be outsourcing most of the work on Elance and perhaps Odesk. But how much do you think my startup and ongoing cost will be if I pick the right niche and bid for the right Keywords?

Any constructive advice from successful IMers would be very much appreciated.
#dropship #elance #newb #odesk #planning #store #worldwidebrands
  • Profile picture of the author Sean Donahoe
    Dropshipping can be lucrative if you target it right. Remember, with dropshipping you have a lot of other people in the same market selling the same products, especially on Ebay.

    Targeting focus to a niche with Wordpress is a good way to go, especially if you target authority content to that market and then wrap your products around that content.

    Selling as a store takes a little more work and you may be able to use an off-the-shelf sales platform like X-Cart or something to handle product feeds, sales and then also promotion to places like PriceGrabber, Google Products, etc which can also help drive traffic and sales.

    We used to dropship art and automated everything between Ebay, the store and other outlets and we were one of the largest art suppliers in America for a time. However, with dropshipping the profit margin is tight and you have to drive a lot of traffic to make it worth while. The more you automate the more profit you will keep.

    Hope that helps with a little insight from the trenches

    All the best

    Sean
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    • Profile picture of the author Chri5123
      Originally Posted by Sean Donahoe View Post

      Dropshipping can be lucrative if you target it right. Remember, with dropshipping you have a lot of other people in the same market selling the same products, especially on Ebay.

      Targeting focus to a niche with Wordpress is a good way to go, especially if you target authority content to that market and then wrap your products around that content.

      Selling as a store takes a little more work and you may be able to use an off-the-shelf sales platform like X-Cart or something to handle product feeds, sales and then also promotion to places like PriceGrabber, Google Products, etc which can also help drive traffic and sales.

      We used to dropship art and automated everything between Ebay, the store and other outlets and we were one of the largest art suppliers in America for a time. However, with dropshipping the profit margin is tight and you have to drive a lot of traffic to make it worth while. The more you automate the more profit you will keep.

      Hope that helps with a little insight from the trenches

      All the best

      Sean
      This is spot on! ^

      Also remember to keep it simple to start off with - that is why you are doing dropshopping in the first place right?

      Start off with a Wordpress blog and cater for a niche and then when orders start coming in and you know what your best sellers are you can then branch out a bit.

      Chris
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    • Profile picture of the author wizkidding
      yes it does. I learned about automation in Tim Ferriss' book. I realize that he didn't invent any of his muse information, he just synthesized available information and repackaged it for non-IMers. I don't expect to have sustained dropship success on ebay, without a ton of time investment, which is why I'm looking to do my own store.

      Is X-cart something like OsCommerce or Zencart (templates I've seen at template monster). Do you know of an AIO wordpress solution for a large store?
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  • Profile picture of the author Sean Donahoe
    Shopperpress.com is a fantastic solution for Wordpress. X-Cart is a professional store type solution.

    Automation is everything and Tim Ferris has a lot of the right ideas for self created (or re-branded) products. One key thing you should take from that is "Take yourself out of the sales funnel"

    All the best

    Sean
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    • Profile picture of the author wizkidding
      Shopperpress has some nice layouts. I was looking through the features, but don't see any specs about integrating with dropshippers. I would need API intergration.

      I'm looking to have a site layout like mwave or elitefts which are both sites that I have purchased products from.

      Also when you say to start small, could you define small, and the advantages of small? Of course I don't want to get overwhelmed or have a bunch of non-converting products, but is there another advantage to offering a limited number of products? I'm thinking of organic search results and long tail, seeing as I won't be carrying inventory
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  • Profile picture of the author wizkidding
    Also anyone have any experience on how much my monthly overhead will be?
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  • Profile picture of the author Big Gee
    Originally Posted by wizkidding View Post


    I have a few questions.

    1. Am I leaving any turn unstoned?

    2. I'll be outsourcing most of the work on Elance and perhaps Odesk. But how much do you think my startup and ongoing cost will be if I pick the right niche and bid for the right Keywords?

    Any constructive advice from successful IMers would be very much appreciated.

    haha i do that all the time. Interesting to see how this works out, I have something too I'm working on. My problem is it's probably not legal to sell here in the U.S. because it's a licensed brand name, manufactured overseas. Thank you OP for your post, learning stuff from it, and good luck in your efforts
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  • Profile picture of the author AskShawn
    I use Shopperpress and loving it so far.

    I love handling the shipping of my own goods. Maybe because I had to do it for so many years I've gotten use to it.

    If you are having people do your drop-shipping then try to get some companies that will allow you to include creatives or marketing materials in your delivery packages. This way you can capitalize on back-end sales.

    This is the advantage of why I love being in control of my own delivery. You could also increase you business by doing joint ventures or co-operative marketing where you either exchange or allow them to place marketing pieces in your packages. If you can find people with related products or services then this can work out well.

    Outsourcing - This will definitely help you take your business to the next level because it allows you to leverage. Just make sure you provide your workers with detailed instructions on how you want things done. If not you will waste a lot of time and be sadly disappointed with the results
    I use tools like:
    Jing
    Camtasia
    Skype
    and sometimes just plain audio recordings just to convey what I would like done.

    Much success on your venture.. If you need any help let me know
    Signature
    Building Success Together!
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    • Profile picture of the author wizkidding
      Those sound like great tips Shawn. Never heard of Jing or Camtasia, will look them up. Also didn't consider physical backend advertising. Could you give me an idea of what you think my realistic ongoing costs will be? I'm not working by myself so I need an educated guess to present to my partners.
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  • Profile picture of the author wizkidding
    After doing some research I now know that there's a lot that I don't know. Here are the topics that I have and will be looking into

    SEO
    Data Feeds
    Blogging
    Adwords
    Affiliates
    Video Marketing
    Auto-Responders
    Social Media
    Web Analytics
    Copy writing
    link building

    And I only listed stuff that pertains to the marketing end. I just hope that my work will pay off. I may be wrong, but most people probably stop short of creating a comprehensive plan, implementing it, and tweaking/split testing it to maximize value.

    I figure if I really learn all of this stuff, it will make it a lot easier for me systematize and outsource later on. And I can apply lessons learned in one campaign into future websites and niches. Of course it will be easier said than done.
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