How can I get customers to buy my ecommerce products

by what44
26 replies
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i have over a 1o year old domain. i have a blog on the ecom site which gets traffic for readers, not buyers.

when will someone ever buy something from my site?

is it just a case of getting more traffic than 2% will convert? i got 146 people in one day and no one bought.

maybe too many choices on homepage and better to make the funnel easier

any ideas
#buy #customers #ecommerce #products
  • Profile picture of the author johnben1444
    Making sales from your site is simple if you bear the following in mind.

    1. Create a user-friendly site.
    2. Get targeted traffic
    3. Build your list
    4. Interact with your visitors, trust often translate to sales and sales. Anything you recommend is certain to fly if they like it..
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    • Profile picture of the author what44
      for johnben1444
      do you think a homepage should be simple with few choices so you cn track where people click or does really busy homepage work? re u able to explain the other points a bit more?
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      • Profile picture of the author wally247
        Originally Posted by what44 View Post

        for johnben1444
        do you think a homepage should be simple with few choices so you cn track where people click or does really busy homepage work? re u able to explain the other points a bit more?
        Yes!

        I have had great success giving people a few easy choices to make on the homepage.

        Maybe find the 3 main things that people would be looking for and have like 3 images as choices for categories (DJ Equipment, Music, Third thing)


        I've found that if people have to make a few choices they will...and if they have to make more, they leave.
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        • Profile picture of the author what44
          thats good to hear it works, ill try it. at mo getting 64% DROP off rates from the home page, i think thats very high.

          Originally Posted by wally247 View Post

          Yes!

          I have had great success giving people a few easy choices to make on the homepage.

          Maybe find the 3 main things that people would be looking for and have like 3 images as choices for categories (DJ Equipment, Music, Third thing)


          I've found that if people have to make a few choices they will...and if they have to make more, they leave.
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  • Profile picture of the author wally247
    What kind of site is it?


    Of course there are many variables to whether or not X amount of visitors will result in Y amount of sales...



    Are your visitors hungry for a solution to a problem? Do you provide that solution?


    And don't always believe that you HAVE to build a list! I am the only jerk who will say this here, but don't just blindly start building lists of people just because you think it's the only way to succeed.


    I'm not saying it's a bad idea, but who are your visitors???


    Have they been scammed a million times in their search for a solution to their problem? Are the hesitant to put their email in the box because marketers are constantly trying to sell them something?


    Are they people who do not deserve to be on a list?


    I know my opinion is highly unpopular here, but there are things in life in which a list is not a good idea....sorry 99.9999999% of the IM community.


    If you are trying to cure gout or some oddball medical issue, you do not need a list. After you have solved the problem of your visitors what then? Find more shit to sell to them?



    Anyway, you may need to give us more info, because it could be a case of almost anything. Selling stuff to people takes a lot of patience and testing and sometimes when you think "why aren't these dummies buying this, it's the perfect solution" your visitors are thinking "why is this jerk trying to sell me something, I just want some info"...
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    • Profile picture of the author what44
      good advice. its a dj site with a small blog, not long articles built on an ecommerce shop selling 25 products dj equipment,not cheaper than the competitors.. sounds pointless? some people buy the samestuff from tesco some buy at sainsbury (supermarkerts for US folk)

      we offer better customer advice, live chat, video reviews and we dont sell 25k of products, just the best. its better designed and we respond faster...
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  • Profile picture of the author Always-A-Warrior
    Give them a reason to buy like a 50% off or a one week Hawaiian vacation.

    Ask yourself this, "Would you buy your own product or services?." Then ask yourself why.
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  • Profile picture of the author tianan
    146 people in one day isn't a huge amount of traffic; getting 2% of people to reach into their pockets and buy something is vastly different than having 2% of people subscribe to your email list. If your domain is 10 years old and you're getting 146 visits or uniques (you didn't specify) per day, it's time to step up the SEO or start using eBay or Amazon.
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  • Profile picture of the author jazbo
    Need the URL to give any sort of meaningful feedback.
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    • Profile picture of the author what44
      jazbo url is dj-world.com
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  • Profile picture of the author Usmile
    Originally Posted by what44 View Post

    i have over a 1o year old domain. i have a blog on the ecom site which gets traffic for readers, not buyers.

    when will someone ever buy something from my site?

    is it just a case of getting more traffic than 2% will convert? i got 146 people in one day and no one bought.

    maybe too many choices on homepage and better to make the funnel easier

    any ideas
    I think what's not working on your site is the creativity and the attractiveness of your site for your visitors. Try putting great items, great deals and high quality pictures and split test your website to optimize what's your customer needs. Try having phone support or live chat to know what your customer wants. Try pushing your marketing campaign on Social Networking sites too..
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  • Profile picture of the author CMGbz
    First off, it looks like a news blog. Take those 8 stories/blog links off that part of the page and fill it with products.

    Plain and simple... visitors are dumb. You need to tell them and show them what to do.

    If you show them a site that looks like a news blog then they are going to be in a reading mood/browsing mood.

    Show them what you have to sell. Don't make them figure out what you sell and how to get to it.

    Check out your competitor's sites:

    music123.com
    gigasonic.com
    uniquesquared.com

    All have a layout that basically tells the visitor in under 3 secs without reading any copy... "we sell music equipment & here is where you go to buy the equipment you want" ie: on music123.com notice the start shopping for... header.
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    • Profile picture of the author goindeep
      I took a look for you.

      The site looks more like a music industry site, like a blog or something. Looks far from an ecom site. ecom sites need to be selling from the home page. Take some notes out of the ebay and amazon books.

      I think it can work for, you need highly targeted traffic, great products and maybe even an affiliate program. Also you need to consider a USP.

      My younger brother is a DJ and everything he buys is via word of mouth referrals. If you want some tips or advice hit me up on the PM line, happy to help.
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    • Profile picture of the author dexlink
      Originally Posted by CMGbz View Post

      First off, it looks like a news blog. Take those 8 stories/blog links off that part of the page and fill it with products.

      Plain and simple... visitors are dumb. You need to tell them and show them what to do.

      If you show them a site that looks like a news blog then they are going to be in a reading mood/browsing mood.

      Show them what you have to sell. Don't make them figure out what you sell and how to get to it.

      Check out your competitor's sites:

      music123.com
      gigasonic.com
      uniquesquared.com

      All have a layout that basically tells the visitor in under 3 secs without reading any copy... "we sell music equipment & here is where you go to buy the equipment you want" ie: on music123.com notice the start shopping for... header.
      Thanks for your suggestion. How did you manage your traffic? Great...
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  • Profile picture of the author coconutjuice123
    I got totally confused. Doesn't look like any e-commerce site I would do business with.
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  • Profile picture of the author tooAlive
    Your site is nice, although it doesn't strike me as a place people would go to actually buy stuff.

    Just because they're on your site and like DJing doesn't mean they're going to spend $800 on Komplete 8.

    I personally have a few select sites where I buy my musical instruments/equipment from.

    Why?

    Because they're expensive purchases, and I like to know the place I'm buying my stuff from has a good reputation, big selection, competitive prices, fast shipping, and for big purchases - financing.

    Like I said, your site design looks really good, but it's going to take some work to actually start seeing regular sales.
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  • Profile picture of the author michaelplies
    targeted ppc is always the fastest way to get buyers
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  • Profile picture of the author Merden
    Change design or easy navigation of site,
    Compare your product price with your competitor, might be your price is high.

    Check this two factor and then try...
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  • Profile picture of the author James Foster
    200 people to your site in one day is a good start. Maybe you should look into blogging instead of ecom
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  • Profile picture of the author Jacob Anthony
    Without having looked at the website, 25 products really isn't enough products to run an effective ecommerce site. It's a pretty safe bet thats the reason for the lack of sales, coming from someone who's highly experienced in ecommerce. I currently posting from my mobile phone as I'm out of the office. I'll give you a full appraisal when I get back to the office!

    Cheers

    Jacob
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    Got an amazing business idea or product idea and need help launching it? Head over to Launch You RIGHT NOW to learn how we can get you up and running ABSOLUTELY FREE!

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  • Profile picture of the author Chris Pappin
    Hi what44, it could be various reasons why you may not be getting sales.

    1. You products prices might be to high
    2. Shipping might be to high, i have noticed with myself anyway that if you offer free shipping you seem to get more sales
    2. Your graphics on your site might be to big making your site take longer to load
    3. Your hosting might be rubbish and your site might go down sometimes
    4. SEO might not be good

    I also notice the more simple the site looks the better things sell, don't have big header images, look at some of the top dogs at there like play, ebay, amazon, the site looks professional and images are not to big and simple.

    Hope this helps.
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    • Profile picture of the author hondablaster
      I am a newbie as well. I found some things out and would like to share.

      1. Test your payment system in Internet Explorer 8 with XP. (any everything else too) I Found it did not like my SSL certificate and I was getting abandoned carts. I never knew this was happening for months, don't worry its fixed now and I am up 1% on conversion since. For those who say "they need a new browser that's not your fault" are crazy, you optimize for the consumer and if they are using old stuff you must make your site work with old stuff.

      2. I will zone out on google analytics. I had no idea what I was doing with it in June but now I have a strong grasp and understand it. I found that on all my landing pages that had the most clicks were leading back to the main home page and the about me pages. www XYZ com and I need to recognize that even if my landing pages have a low bounce rate. If they go to my main domain and see garbage they will split from there. (giving my home page a high exit rate)

      3. I turned off automatic sliders. There is a convincing article that suggests people dont like auto sliders and feel its childlike. Think "facebook vs Myspace" most people are not tech savvy and don't need splashes and sparkly changing photos. I agree.

      4. I cannot rely on google alone and these seems to be the low dollar conversion crowd. Basically they are surfing for deals. Try nextag, yahoo shopping, "the find" and few others there is a million sites that can load your items up in a sortable list with competitors and bring you good convertible traffic and not people who will nickel and dime you.

      5. Someone what was happy with me posted a link to me on a forum (I had nothing to do with it Google Analyitcs showed me this) and I got a ton of conversion traffic for a few days... crazyness!

      6. Google analytics shows that me talking about my product Youtube is and has always been my highest conversion percentage and bounce rate. Take a shower, put on a nice shirt, smile and talk about your most sought after item with a link to you. You may find some sales from that.

      Ok I gave alot of things, remember I am a newbie too. I think a cleaner site with a homepage showing that your eCommerce oriented is what you need and I agree with most of the assessments of others. Right now you look like Myspace dot com.

      I am working on some things myself. I hope this helps.
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  • Profile picture of the author hardwork7
    maybe your prices arent good.
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  • Profile picture of the author BadMab
    I agree with the comments above. It looks like your focusing on the blog aspect of the site, which is fine if that's what your trying to do, but you want people to make purchases. Put all the blog stuff on a separate page and focus on the e-commerce side of your site on the home page.

    Place an about us paragraph or 2 on the index page telling your visitors why they should purchase from you (you only offer the best, you go above/beyond on customer service, etc.) just as you did above. Then add a few links to your best selling products.

    You also might think about offering an affiliate program to past customers if you think they would go for it.

    Good luck!
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