Looking to start building sites - Am I going about it the right way?

6 replies
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I had a brainwave a few weeks ago, and thought I had found an untapped niche building simple websites for people who don't like Wordpress etc.
I have been using the Yola website builder for years, and thought that if people signed up for the hosting at Yola, through my link, I would then start to build a website for them, and using the simple system at Yola they would be able to grow their site from then.
Four weeks later, and no interest. Where am I going wrong? Or is this just not a good idea?
#building #sites #start
  • Profile picture of the author pavv
    Hi Casinoarth,

    The idea could potentially work, but like any business the problem is getting customers. If you can find an audience or a way to market this type of service then yep it could work.
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  • It's your website.

    You can't just have a website and traffic without knowing their behavior.. ..

    So, look at your traffic's behavior.

    Have you been looking at your analytics?

    What is your bounce rate? Exit rates? When/why are they leaving? What changes have you done to your site and what benefits/detriments did it cause?

    What I do - is I drive traffic to my sites and I watch it every 100 unique visitors. And I watch each page and aim for a 33% bounce rate. (internet average - it's why we have the 3 click rule)

    If it's higher, I do an adjustment and watch

    If it's there or lower, I do nothing.

    Then, I want to aim for a 2-3 percent conversion rate when all is said and done.

    The moral of the story is that you don't build a site and then leave it alone.

    You build a site - do initial marketing and then tweak and tweak until you have a 2-3% conversion rate.

    If you don't have those, then your SITE isn't generating interest -- even though your traffic might be VERY interested.

    Hope this helps.
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  • Profile picture of the author sadneck
    Try do some offline marketing and gain clients in this matter. Send out a letter in the mail with a couple of dice that offers a free website to them, and give them links to some amazing examples. Once they start biting, you will be able to point them to the yelp hosting and get some signups.

    I have tried the dice in the mail technique a few times in a few different niches and it has never let me down.

    Good luck!
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  • Profile picture of the author sbucciarel
    The problem I see with this type of promotion is you're offering a free website if they buy the hosting through your affiliate link. After they buy, who then really owns the website? Can they move it to a different host if they want to? If not, that would be a deal breaker for me.

    In addition, the websites look a bit plain. Wordpress is easy to get a nice site up and running.
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  • Profile picture of the author lukevdp
    There is nothing wrong with the idea, you just need to market it. For building websites, marketing usually means talking to people one on one, with the most success going to be on the phone or in person.
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