I've been working on an eCommerce site (off WooCommerce plugin) and I've finally completed everything except for some other minor stuff.
- Added all major products
- Added color, price variations
- Added SSL certificate
- Setup PayPal Pro
- SEO Optimized Products
- Added Facebook, Twitter
I completed all this in under a month and I'm now ready to start taking orders. I created a facebook fan page and targeted interests directly related to the products I'm selling. I'm hoping I can leverage facebook ads to drive customers to the fan page, then hopefully to the site.
I'm about to start setting up a PPC campaign in AdWords but I was wondering, what are some other ways I can drive traffic to my site? Possibly media buying? Any feedback would be helpful, thanks!