Would you do an adult themed store if margins were good?

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Its not something I readily want to do because of ethical issues, however, the margins would be really good. Also, how would you promote such a store since its very difficult to obtain links to the site because very few people want to link to such sites.
#adult #good #margins #store #themed
  • Margins are one thing, but competition and demand are another thing.

    Because I approach all ideas from from a data-based approach, margins are only ONE part of the equation - no matter the niche.

    If you're choosing a niche because of only ONE piece of data, you're going at it all wrong.
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  • Profile picture of the author anandshaw
    i would not do simply due to risks involved. The internet laws are changing rapidly and it is a challenge to keep updated on all of them. Also I am not able to pay for professional legal advise on these matters.
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    • Profile picture of the author Anton543
      Originally Posted by anandshaw View Post

      i would not do simply due to risks involved. The internet laws are changing rapidly and it is a challenge to keep updated on all of them. Also I am not able to pay for professional legal advise on these matters.
      Well, it's only adult toys and stuff like that. It's nothing sinister. It's not against the law is it to sell adult toys?

      As for competition, this is precisely why I think it won't be huge as many people don't want to get into the industry. I will choose domain privacy of course.

      Can Google harm rankings of other sites just because you also run one of these stores? I really can't see how that can be since Google ranks such sites when people search for these products.
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  • I'm unsure how Google will even care about ranking a 'legitimate' site you have if you've done something 'illegitimate' with another.

    Are you suggesting, for example, that Google will punish a 'white-hat' marketed site you have because you've 'black-hat' marketed a completely different site?

    That just seems asinine. But I may have misunderstood your statement.
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  • Profile picture of the author moreno
    is it a dating site or a toy site or what kind of adult site ?
    i would not mind to go for dating and toy , sure competition is huge but with the right researches is still a great biz to do
    Frank Moreno
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  • Profile picture of the author Anton543
    I may go for it. It basically would sell toys. However, I would need to protect my name. Would a domain privacy do the job?
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  • Nope.

    Domain privacy does nothing. You'll still be inundated with calls... It just means they won't sell your name to as many lists.

    Your name is still out there - and 'private registration' in my opinion has done nothing to keep my name off marketing lists
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    • Profile picture of the author Anton543
      Originally Posted by Auctiondebteliminator View Post

      Nope.

      Domain privacy does nothing. You'll still be inundated with calls... It just means they won't sell your name to as many lists.

      Your name is still out there - and 'private registration' in my opinion has done nothing to keep my name off marketing lists
      In that case I'd prefer not do this. I don't want to be seen profiting from selling adult stuff.
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  • Profile picture of the author Silas Hart
    I was in the adult toy niche for a while on eBay and was pretty heavily invested. I wasn't the top seller, but I was in the top 10 for sure.

    Personally, I'm glad I walked away from it. Even if the margins were high, it's simply not a business I enjoyed being a part of.

    The reason I stopped selling them because I sold them on eBay at a time where a guest or signed in user would not have to enter credit card details to verify age to view such content, so I had a good amount of buyers and a lot of my traffic came from engines such as Yahoo and Google. When eBay required age verification all of a sudden, this destroyed sales and profit decreased greatly. I kept at it, hoping there was light at the end of the tunnel so I opened up an actual store with a $5,000 domain name and set up an affiliate system. I still had a large amount of inventory which was about $40,000 (which is what I paid for it), which might not seem like a lot, but is on par with about a $200,000 supply of inventory with someone who bought there items through other distributors where I set up my own distribution line from China by exporting them with medical inspection documents. I got deals with large Free Video sites and sold as much as I could through my site, amazon, and eBay, and my own affiliate network. In the end, I was putting in exhausting labor and financial effort in staying competitive that the best thing I ever did was sell my business. However if I didnt get started by being so profitable on eBay at first, having the capital to compete, the inventory, and the suppliers, I wouldn't have lasted a month. If you think buying the #1 item (which is a unisex toy) at a price of more than .30 you can survive you are horribly mistaken.

    If you reallllyyy want to "dip your toes" into the market by starting off with a somewhat decent domain name, some SEO, and an inexpensive product you can sell for a 500% mark up, I can help you out via Facebook. I don't want to go into too many details here.
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  • Profile picture of the author steveperrito
    Originally Posted by Anton543 View Post

    Its not something I readily want to do because of ethical issues, however, the margins would be really good. Also, how would you promote such a store since its very difficult to obtain links to the site because very few people want to link to such sites.
    I've worked for just over a year in the adult industry. I sold adult novelties at one of the largest distributors in the US. I also currently promote a few relationship offers.

    In my humble opinion, ethical issues shouldn't factor into selling adult novelties and/or dating products. Those are safe territory. It's a very legitimate industry. They are simply another widget.

    What you should consider are your actual chances of competing. Selling any physical goods online (as opposed to ebooks/memberships/software/etc.) is a race to the bottom. The biggest Amazon sellers almost always win because they have the cheapest products. In many cases the actual manufacturers are selling directly on Amazon at wholesale prices.

    If you can get distributor pricing on products, which is about 50% of wholesale pricing, you can compete. Otherwise, you'll need to be a traffic genius and somehow convince people to buy from your store without price shopping, not easily done.
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  • Profile picture of the author pavv
    Originally Posted by Anton543 View Post

    I may go for it. It basically would sell toys. However, I would need to protect my name. Would a domain privacy do the job?
    What are you hiding from? The adult toy industry isn't underground or illegal. Domain privacy is plenty not that you need it. If you're embarrassed to put your name to the store then maybe you shouldn't do it. I run an adult toy store and I put my full real name on emails I send to customers.

    Originally Posted by Auctiondebteliminator View Post

    Nope.

    Domain privacy does nothing. You'll still be inundated with calls... It just means they won't sell your name to as many lists.

    Your name is still out there - and 'private registration' in my opinion has done nothing to keep my name off marketing lists
    I own an adult toy store and have not been 'inundated' with any calls.

    Originally Posted by anandshaw View Post

    i would not do simply due to risks involved. The internet laws are changing rapidly and it is a challenge to keep updated on all of them. Also I am not able to pay for professional legal advise on these matters.
    Not sure what country you are in but in countries like USA, Canada, UK, Australia and NZ as far as I'm aware it's perfectly legal. No different then selling socks.

    Originally Posted by Anton543 View Post

    Its not something I readily want to do because of ethical issues, however, the margins would be really good. Also, how would you promote such a store since its very difficult to obtain links to the site because very few people want to link to such sites.
    By law it is ethical (in many countries), just depends on your own standards I guess. The margins are very good on brand name products. Many manufactures will only have exclusive distributors in regions which ties it all down and keeps prices high.

    You are very much right about obtaining links for SEO. I have no shame in admitting it is hard - the reality is most people will not want to link to adult related sites. It just means you have to be a bit more creative in obtaining links and don't forget there are many online communities/sites on the adult niche. Also PPC is great for driving traffic in this niche and with my experience it delivers exceptional returns.
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  • What domain registrar did you use?
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    • Profile picture of the author pavv
      Originally Posted by Auctiondebteliminator View Post

      What domain registrar did you use?
      One of the mainstream ones. I just looked it up and it shows business name, real name, email address and business number. Once again, nothing to hide because it's a legitimate business. My goal is to grow as big as possible and none of the big players I know are hiding so I'm not either!

      I've never had a problem with people contacting me - literally no one has contact me. The only marketing I get are emails from manufactures in China trying to get me to resell their stuff - but I get this for pretty much every eCommerce store and it doesn't happen often.
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  • Profile picture of the author wackiin
    There is money in the Adult niches and forums just like this that tailor to the Adult side of things if you need them pm me and ill shoot you links to some of the bigger ones.

    The only problem you would have is " ethical issues"
    If thats not a concern the rest is not a issue google has no problem with anything adult as long as its legal.

    If your in the USA I would not put any hardcore images up - Ive made alot of money in adult and never showed NUDE at all just my preference you can show teasing pics and make just as much.

    Worst thing comes to mind in Adult is even if you have a protected members area and some tech teen knows how to rope a dope google into showing some of your content you could land in hot water even if thats done right.
    Refer to above comment you can make money with no Nudity at all on your sites.

    Far as privacy thats easy to handle to get a prepaid from Walmart and put the domains in a aliase no big deal same with a prepaid cell for all your contacts etc

    Think outside the box
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  • Profile picture of the author bizgrower
    I know nothing about this market, so this is an open question for the OP and people with experience in the market.

    But, how about taking a sensual, romantic, relationship enhancing position (no pun intended) in this marketplace?
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    • Profile picture of the author wackiin
      Not sure I follow what your asking ? you wanting to sell books that teach the different positions or you wanting to be a stand in stud for various positions?

      Originally Posted by bizgrower View Post

      I know nothing about this market, so this is an open question for the OP and people with experience in the market.

      But, how about taking a sensual, romantic, relationship enhancing position (no pun intended) in this marketplace?
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      • Profile picture of the author bizgrower
        Wackiin,
        lol - I'm talking about marketing to monogomous couples so they can enhance their relationship via books, couples videos, massage oils...

        I'm thinking it might help OP get around ethical concerns.
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    • Profile picture of the author Silas Hart
      Originally Posted by bizgrower View Post

      I know nothing about this market, so this is an open question for the OP and people with experience in the market.

      But, how about taking a sensual, romantic, relationship enhancing position (no pun intended) in this marketplace?
      You are asking if it would be beneficial to design your business as a relationship enhancer business instead of it being a seedy adult novelty business?

      I'm not really sure how to respond. I was looking at opening a B&M (because I had the inventory, and you clean place a store of such nature in a location with low real estate market value) before realizing it would probably last about 6 months before being pushed out by the community so I thought it would be best to make this a very professional adult store that was more clean than it was "seedy." After some research from other stores in the area, I realized it didn't matter. This is the offline world of course, but if I had to guess I would put money on the fact that the female target market would choose to buy items from a website they deemed as safe and reliable with a lack of smut, which is really the same as your site looking professional.
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