Before you submit a website for 'review' READ THIS:

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There are a lot of people who are submitting websites for review, and so before you are to do that, there are a few pointers I'll give based on my experience that a Panda/Penguin website friendly website needs to have.

The very first thing you should do for a website is to have a specific 'niche'. You shouldn't build a website selling unrelated products (such as Dog Kennels and Lingerie) on the same site, since search engines see these things as VERY irrelevant to each other-- and will hurt your rankings.

When you have a niche, you need to make sure that when you sell it - you do so in a UNIQUE way. If you have a site 'for the sake of having a site' then not many people are going to get to it - if any at all. Even if you inundate your website with thousands in PPC advertising, what is GETTING them to buy? What is ENGAGING them? What is getting them to STAY on your site? In essence, you need to have a product, but sell it in a 'unique' way. Why will someone buy from you and NO ONE ELSE?

Now, we'll go over the meta tags:

Meta title: Make sure EACH PAGE of your website has UNIQUE meta title. The meta title should be keyword rich, and make it into a call-to-action. This is so when it shows up in the search engine results, people will be more apt to click on it since you're 'telling people what to do'. Plus, The meta title communicates to Google what the rest of the page SHOULD be about - and it will look at the rest of the tags and content to see if that is still true - so make this optimized.

Meta descriptions - Just like the meta title, you need to have a UNIQUE meta description PER page. Make it keyword rich, AND a call-to-action WITH an incentive. (The same keyword optimization as the meta title)

Meta keywords - Google ignores them, but it doesn't punish them. Other search engines use them. Put them in.

Now - let's talk about the 'above the fold'

'Above the fold' refers to what is 'before you scroll down' on a website. This is VERY valuable real estate, and you need to make sure you're utilizing it well.

Within this space you need the following:

Your brand: Make sure it is clear, memorable, and catchy. This is usually done within a logo.
Contact information: This brings legitimacy to who you are and what you do. This can be in a live chat plugin, and/or your actual contact information.
Product visibility and/or emotional image: This helps PARTIALLY in the engagement of your audience. They need to be convinced to stay where they are BEFORE they click on a thing.

With the rest of your site, you need to make sure you have CONTENT. This content needs to be clear, good, original, NATIVE-WRITTEN content. Additionally, it needs to be optimized for the keywords you told Google (in your meta) it is relevant for. Not too much, about 1-2% is all. Otherwise it seems too forced, and 'unnatural'.

One other thing to consider when you're 'mapping' out a website is to remember the '3-click rule'. A potential buyer needs to be able to BUY something within 3 clicks from ANYWHERE on your site.

If they are clicking aimlessly going through category after subcategory, you're website is too complicated. A WIDE site is way better than a DEEP website.

But above all, the best website are websites that have a GREAT product sold a GREAT way.

Any issues as to if you are selling your item a 'great way' are simply answered by the behavior of your traffic.

If you are sending traffic to your site, but not watching their behavior and making adjustments because of it - then you're not getting one of the most important aspects of website construction.

The first time you complete a website is just the 1.0 version. Traffic tells you what adjustments you need to make to show you how to make it a GREAT website.

I hope this helps!

Auction Debt Eliminator
#read #review #submit #website
  • Profile picture of the author sarecyclebiz
    I nominate this to be a permanent sticky!

    With the inundation of 'review my site' threads and the same issues being violated on each of those sites, this is the perfect post for all of those website creators to read.

    As a former Top Seller Account Manager for eBay, I can categorically state that the information provided by this Warrior is high-value, spot-on knowledge prerequisite to survival and success if you wish to sell on eBay today.
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  • Hey, thanks for the plug!

    Even though it was primarily a website-based thread I've been doing websites and eBay for a while, so it's still appreciated.

    I'm assuming you've read my eBay stuff, too, (which I'm stonger in) though, but I do appreciate the plugs wherever they come from!
    Signature
    Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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  • sarecyclebiz,

    When did you work for eBay?

    I'm wondering if you know any of my Top Seller Account Managers assigned to my gold powerseller accounts and above. PM me.
    Signature
    Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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  • Profile picture of the author ODeez
    Great thread full of useful insight. I second the notion for this to be a "permanent sticky"
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  • Profile picture of the author Hampton44
    Perfect--exactly what I needed.

    What is a good conversion ratio when it comes to traffic? Number of visitors vs money etc. Right now I hit 20k unique visitors this month. I worked my BUTT off to get here. Next week or so I will be looking at more conversion--since this is my first eCommerce site---I know I am missing a ton--and I could be banking huge soon, once the changes are made.

    Anyway---great thread.
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    "Because in the end, you won't remember the time spent working in the office, or mowing the lawn. Climb that damn mountain."

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  • Good question, Hampton44 -

    And conversion rate is subjective, really, and you have to be careful on how you MEASURE it.

    For example, if you measure a conversion on a URL visit, but that URL visit is a 'shopping cart visit' they can click on the shopping cart' many many times before they check out and get an order confirmation.

    Even if you make it an order confirmation page URL, they can still 'look' at that page a couple of times (to see a receipt number, print it out, or otherwise)

    So you have to be VERY very careful on how you MEASURE that data to get an ACCURATE conversion rate.

    Seems like common sense, but it's something that might need to be mentioned to people who read this.

    Also - depending on the site, and the type of content offered, can depend on your conversion rate.

    For example..

    On my eBay store, I have listings that convert at 25% on my views to sales ratio.
    On my website, I have a 18% running average on my eBay eBook sign ups opt-in.
    On the same website, I have a 8% conversion rate on the membership sign up. (without my list-subscribers - that's just from the visitors)
    And with my product-based website I have a 2.2% running average conversion rate.

    And when I do website keyword research, I essentially use 2% conversion rates to estimate my profitability (once I have found my market worth and deductions to form my profit margin)

    For example - if it is a 15000 global monthly search volume (with low competition of course)

    And if I'm getting 55 percent of the traffic (as the number ONE organic result on Google) with a 2 percent conversion then that would be 165 sales on the site per month.

    15,000 * .55 * .02 = 165.

    Now, if I was making 40 dollars a sale after my profit margin analysis, then 165 * 40 = $6,600 estimated net profit per month.

    And that is from a keyword that ONLY gets 15,000 searches a month.

    With ONLY a 2 percent conversion. But, that is ALSO with ONE well-researched keyword with low demand and decent demand still.

    AND that is with you having 20k in traffic?

    If you have 20k visitors, and if you're converting at just 2% that should be at least 400 sales a month.

    Multiple that by your profit margin, and there you have it - an estimated total monthly net profit.

    To increase that - you can always negotiate a lower cost to acquire!

    Hope this helps.

    Auction Debt Eliminator.
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    Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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  • Profile picture of the author Hampton44
    Yes--thanks, that does help. I just need to study the numbers a bit more. I am not a math person--and this is where I will sink if i don't get these numbers right and profitable. thanks!
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    "Because in the end, you won't remember the time spent working in the office, or mowing the lawn. Climb that damn mountain."

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  • Profile picture of the author Adorer
    Originally Posted by Auctiondebteliminator View Post

    T

    Any issues as to if you are selling your item a 'great way' are simply answered by the behavior of your traffic.

    If you are sending traffic to your site, but not watching their behavior and making adjustments because of it - then you're not getting one of the most important aspects of website construction.

    The first time you complete a website is just the 1.0 version. Traffic tells you what adjustments you need to make to show you how to make it a GREAT website.

    I hope this helps!

    Auction Debt Eliminator
    Yes, Auction Debt Eliminator the post is very helpful.

    I wonder if you can expand about your thought of analyzing traffic and adjusting the website accordingly. I am sending traffic to one of my websites and I am checking the activity on cPanel. I am just seeing the quantity that landed on the front page and the quantity that went on to link to other pages. How can I make use of this information? I am asking for Web Directory Submission Service

    Thanks
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  • Good question, and it would all depend on what your websites purpose is (sales, submissions, signups, etc.)

    However, there are some universal aspects of websites that need to be addressed.

    Bounce rates and exit rates are some things we can at least address FIRST.

    If they're high? (And you're getting targeted traffic) then your website needs to be adjusted to CAPTURE that traffic to get them engaged.

    If they bounce and exit (on inappropriate pages) then your page hasn't engaged them appropriately.

    Personally, my FIRST target is a 33% bounce and exit rate - yes I have pages lower than that. But this is my first target. Why? Because of the 3 click rule, and because this is an internet average. "You lose 1/3rd of your traffic every click". So, if that's the internet average, then it's a good target to at least get to FIRST without panic.

    If it's above that, change something, then watch the traffic and its behavior. If it was positive, take note. If it's negative, take note.

    But always tweak until you hit your targets for your traffic.

    Hope that helps!

    ADE
    Signature
    Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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  • Profile picture of the author Vlad Romanov
    Please stop spamming this thread in every "review my site" thread. If people find it helpful they will either find it or it will be stickied by mods.

    Thanks,
    Vlad
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    • Originally Posted by Vlad Romanov View Post

      Please stop spamming this thread in every "review my site" thread. If people find it helpful they will either find it or it will be stickied by mods.

      Thanks,
      Vlad

      Thank you Vlad for the endorsement as another nomination as a permanent sticky! Hopefully it 'sticks'

      I'm sorry you viewed my comments as 'spamming' but I assure you, I wrote this thread originally to help all of the 'review my site' threads as sites generally violate half of the suggestions shown in this original post.

      With the vast proliferation of 'review my site' threads I feel it helpful to let people know that there is a central resource here to help them make their websites phenomenal and I am careful as to not come across as overbearing.

      The overall attitude as been overwhelmingly positive.

      Thanks again, Vlad, and here's to your success!
      Signature
      Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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  • Profile picture of the author Tom101
    Great thread!
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  • Profile picture of the author DrewS
    Thanks for this post. A great reminder of some very important things to do when creating a website. I think I might have to go tweak a few right now!
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  • Profile picture of the author timpears
    Originally Posted by Auctiondebteliminator View Post

    The very first thing you should do for a website is to have a specific 'niche'. You shouldn't build a website selling unrelated products (such as Dog Kennels and Lingerie) on the same site, since search engines see these things as VERY irrelevant to each other-- and will hurt your rankings.

    When you have a niche, you need to make sure that when you sell it - you do so in a UNIQUE way. If you have a site 'for the sake of having a site' then not many people are going to get to it - if any at all. Even if you inundate your website with thousands in PPC advertising, what is GETTING them to buy? What is ENGAGING them? What is getting them to STAY on your site? In essence, you need to have a product, but sell it in a 'unique' way. Why will someone buy from you and NO ONE ELSE?

    Auction Debt Eliminator
    Sounds like I need to have you build all of my sites for me.:p
    Signature

    Tim Pears

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  • Profile picture of the author izee
    New to the Warrior Forums and after reading this post, I see I made the right decision to check this place out. Really great thread, so helpful so folks like me.
    Thank you!
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    • Originally Posted by izee View Post

      New to the Warrior Forums and after reading this post, I see I made the right decision to check this place out. Really great thread, so helpful so folks like me.
      Thank you!
      You're very welcome!

      I know it's a very helpful thread for anyone that is looking to build a site -

      The Warrior Forum is a great place to learn, I'm really glad they started this sub-forum.

      The greatest advice I ever received when building a site is to not take the mentality of: 'If you build it they will come' but rather 'build it so they WILL come.'

      -Auction Debt Eliminator-
      Signature
      Famous for my '$1000 dollar challenge,' I've been teaching people how to DOMINATE on eBay for YEARS. Sell 100% of your items FOR A PROFIT. Rank higher, sell faster, sell more, and DESTROY your competition with a data-based approach. Quit listening to Guru's-in-training! Click now below!
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